Senior Customer Executive ISB Southeast Commercialization and Distributor Development

Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $105,100 - $147,100
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match
• #LI-VB1

The Senior Customer Executive - Southeast & South ISB will drive execution and profitable growth across Bimbo Bakeries USA’s In-Store Bakery portfolio throughout the Southeast and South regions. The role serves as the commercialization engine behind opportunities identified by customer-facing Customer Executives, partnering internally to convert customer opportunities into executable plans, successful launches, distribution gains, and sustainable growth. The position will support Customer Executives and their assigned retail customers while maintaining the direct customer call and business ownership for assigned distributors and proactively identifying new areas of growth across the region.

• Partner with customer-facing Customer Executives to evaluate, prioritize, commercialize, and execute In-Store Bakery growth opportunities across Southeast and South retail customers.
• Lead the internal commercialization process from opportunity identification through launch, including item setup, pricing, forecasting, production planning, customer readiness, and post-launch follow-up.
• Build, maintain, and report a disciplined opportunity pipeline with clear owners, milestones, risks, financial expectations, and next steps.
• Coordinate cross-functional partners across Supply Chain, Revenue Growth Management, Finance, Category Management, Marketing, Customer Planning, Operations, Customer Service, and broker teams to deliver seamless execution.
• Develop customer-specific selling materials, commercialization decks, new item presentations, business reviews, and internal decision documents in partnership with the applicable Customer Executive.
• Support distribution gains, assortment optimization, promotional programs, display opportunities, and other initiatives that deliver profitable volume and revenue growth.
• Serve as the direct commercial lead for assigned distributors across the Southeast and South regions and manage distributor relationships, business reviews, growth plans, issue resolution, and execution follow-through.
• Identify expansion opportunities across distributor networks and connect those opportunities to the appropriate customer-facing Customer Executive and internal team.
• Provide leadership across assigned initiatives and influence short- and long-term decisions without direct reporting authority.
• Monitor performance, diagnose gaps, remove barriers, and provide clear solutions and reporting to achieve growth plans.

Retail customers supported:
Assigned grocery, club, regional, and independent retail accounts managed by customer-facing Customer Executives across the Southeast and South regions.

Direct distributor responsibility:
Assigned distributors and wholesalers across the Southeast and South regions.

Primary focus on commercialization and internal execution support for the In-Store Bakery business across the Southeast and South regions. Direct customer and business responsibility for assigned distributors. Travel to customer and distributor locations, company facilities, headquarters, and industry events as required for business growth and execution.

Adapts approach and attitude in real time according to the changing demands of different situations. Creates alignment and motivates cross-functional partners to achieve shared objectives. Holds self and others accountable to meet commitments and deliver results. Makes sense of complex, high-volume, and sometimes contradictory information to solve problems effectively. Demonstrates strong customer focus, commercial acumen, collaboration, and execution excellence.

BA/BS in Business, Marketing, or a related field required. Master's preferred. Minimum of 7 years of sales, customer management, commercialization, category management, or equivalent experience in consumer packaged goods or grocery retail. Experience working with grocery retailers, distributors, brokers, or cross-functional customer teams. Experience in In-Store Bakery, bakery, fresh, or adjacent categories preferred. Strong project management and analytical skills, including opportunity tracking, forecasting, financial reporting, and P&L management.

Excellent written, verbal, presentation,…