Sales & Marketing Director

About us:

At Spin
, recruitment is about more than filling roles; it's about creating real human connections
. We partner with leading U.S. companies to help them hire exceptional talent through a true direct-hire process, ensuring candidates join our clients' teams directly while we support them throughout the journey.

You’ll join a Dallas–Fort Worth developer bringing to market a 300-plus-home, for-sale master-planned community in one of the fastest-growing corridors of South Dallas County — a $100M+ sellout built on a simple idea:
attainable new homes for families who have been priced out of the market
, with amenities, near schools and parks. For many buyers, it's their first home.

As VP of Marketing & Sales, you’ll own the sellout end to end — build the team, run the marketing engine, and turn a community into closings over a phased, roughly three-year program. You’re building the foundation of the company’s sales and marketing function:
sell out this community, and you’re first in line to become Head of Sales & Marketing across every community that follows.

We hire for character first. The person who thrives here leads with a genuine spirit of service — to first-time homeowners, to your team, and to the South Dallas community. Success means closings — and lives changed by ownership.

• The sellout. Full accountability for selling the community at the pace set by the approved phasing schedule (~8–12 closings per month), with weekly reporting of traffic, conversion, sales and closings.
• The team. Recruit, train and lead a small team of new-home sales counselors (bilingual where possible); coach to close, coordinate move-ins, and personally carry early sales through pre-sale.
• The marketing engine. Own the agency relationship, website and traffic generation, model-home merchandising, sales gallery, signage, events and branding — plus the marketing budget P&L.
• The sales platform. Design the sales process, CRM, reporting and playbook so the same platform runs on every future community — built once here, then led by you.
• The broker channel. Build and run the co-broker network across the DFW Metroplex, drive realtor-sourced volume, and open local corporate and relocation programs.
• Financing-led conversion. Manage preferred-lender pre-qualification, FHA and down-payment-assistance pathways, and rate buydowns that move the payment while protecting price.
• Price and pace. Manage release pricing, incentives, upgrades and spec inventory within the approved matrix — with full discretion on incentives up to 3% per home — holding margin and absorption.
• This market, specifically. Lead a bicultural go-to-market for African American and Hispanic buyers as co-equal primary audiences, rooted in South Dallas community channels.

• Pre-launch (from November 2026). Process and campaigns built, broker network and VIP list running, models and sales gallery up, team hired, brand in market — so the grand opening meets a warm, pre-qualified pipeline, not an empty parking lot.
• Sellout. Every home closed, at price, on or ahead of the ~38-month schedule.

• Proven DFW new-home sales leadership, with a documented record of beating absorption and revenue targets — ideally with a production builder, in a master-planned community.
• Genuine South Dallas knowledge: the submarket, buyer, schools, streets, and how homes sell here.
• A record of recruiting, training and leading sales teams — including building one from scratch.
• A self-starting hunter who creates momentum and treats every lead as a five-minute commitment.
• Marketing fluency (agencies, web, lead gen, merchandising, events) — you think like a closer and a marketer.
• AI fluency, with hands‑on Claude proficiency — using AI to sharpen…