Aquaculture - Regional Sales Manager

Skrettings mission of “Feeding the Future” involves not only producing high-quality aquafeeds but also ensuring that customers succeed with the right solutions and practices. The Sales & Technical Service Executive is the key link between Skretting’s innovations and the end-user farmers who depend on performance, sustainability, and profitability in their aquaculture operations.

The Regional Sales manager formulates the strategy of the sales department within the OpCo strategy framework, and, after approval by the Manager/ General Manager, implements it through effective design and management of the key areas of the department, in order to ensure a strong, innovative and well positioned and growing sales operation, which meets the (total) sales targets of the OpCo, and thereby contribute to

The performance of the OpCo.
Regional
Sales Manager professional drives both commercial sales and technical advisory support for Skretting’s aquaculture feed and services portfolio. This role works closely with customers (farmers, hatcheries, dealers), supporting farmers with practical technical solutions, feed recommendations, and services, while achieving sales targets and strengthening market presence.

Industry: Aquaculture / Aqua Feed / Shrimp & Fish Feed
Location: Bhimavaram

To drive sales growth, expand market share, develop new business opportunities, and strengthen customer relationships across the assigned region for aquaculture feed products. The role involves managing a regional sales team, building relationships with shrimp and fish farmers, dealers, distributors, hatcheries, and aqua consultants, while achieving sales and profitability targets.

• Achieve monthly, quarterly, and annual sales targets for aquaculture feed products.
• Develop and implement regional sales strategies to increase market penetration.
• Identify new business opportunities and expand the customer base.
• Build and maintain strong relationships with aqua farmers, dealers, distributors, and key accounts.
• Monitor competitor activities, pricing, product performance, and market trends.
• Drive sales of shrimp feed, fish feed, and other aquaculture nutrition products.

• Identify potential aquaculture clusters and emerging markets within the assigned territory.
• Develop strong networks with shrimp and fish farmers, aqua consultants, hatcheries, and local influencers.
• Conduct farmer meetings, technical seminars, product demonstrations, and promotional activities.
• Promote new product launches and communicate product benefits to customers.
• Gather market intelligence and provide feedback on customer requirements and competitor strategies.

• Lead, motivate, and manage the regional sales team, including Area Sales Managers, Territory Sales Officers, and Technical Sales Executives.
• Set individual targets and monitor team performance.
• Conduct regular field visits with team members to improve sales effectiveness.
• Provide product knowledge, technical training, and sales development support.
• Review sales performance and ensure achievement of regional business objectives.

• Coordinate with the technical team to provide solutions related to feed performance, feed conversion ratio (FCR), growth, survival rate, and pond management.
• Support farmers in selecting appropriate feed products based on species, culture stage, and farming practices.
• Resolve customer complaints and coordinate with internal teams for timely solutions.
• Ensure effective product demonstrations and field trials.

• Appoint and…