Creative producer playable ads

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• Develop and own the creative strategy for playable ads
• Generate playable concepts based on product mechanics, performance data, market insights, and user behavior
• Design the core user experience of playables, including hooks, mechanics, progression, pacing, interactions, fail and success scenarios, and transitions to the store
• Adapt gameplay mechanics into short, accessible, and engaging interactive advertising experiences
• Turn playable concepts into detailed briefs and communicate the intended mechanics, logic, visual direction, and user flow to developers, artists, animators, and designers
• Work with playable development and production teams throughout the production cycle, from concept and prototype to testing, launch, and further iterations
• Review playable prototypes, identify issues in mechanics, pacing, clarity, and user experience, and provide actionable feedback
• Analyze creative performance, historical results, trends, and correlations between key marketing metrics
• Evaluate playable performance across the user journey and identify potential reasons for drop-offs, low engagement, or weak conversion
• Develop and maintain a pipeline of creative hypotheses based on data, market insights, and expertise
• Review test results, identify reasons for successes and failures, and define the next iterations
• Research competitors, market trends, references, playable mechanics, and successful creative approaches
• Use AI tools to prototype and develop gameplay concepts, locations, actions, combat scenarios, and other creative ideas
• Participate in brainstorms, retrospectives, and creative reviews, sharing insights and learnings across teams

• 3+ Years of experience in Creative Production in Game Dev
• Practical experience producing playable ads and participating in their development from concept to launch and iteration
• Strong understanding of playable ad structure and production, including mechanics, user flow, pacing, technical limitations, and performance drivers
• Experience translating game mechanics into simplified, engaging interactive advertising experiences
• Ability to create clear, detailed briefs for playable developers, artists, animators, and designers
• Strong analytical skills and ability to work with creative performance data beyond qualitative evaluation
• Good understanding of game design, level design, UX, and player motivation principles
• Good knowledge of RPG and midcore games, and strong gaming literacy across mobile titles

• Medical care program, including dental service, or medical care compensation, available wherever you choose to work
• Paid vacation days and sick leave
• Relocation package available for official company locations
• Online English language courses