Product Launch Manager, Flooring
Listed on 2026-10-11
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Marketing / Advertising / PR
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Management
Project & Program Management
Position Overview
Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands:
Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $5 billion in annual sales and approximately 18,000 associates worldwide.
The NPI Launch Manager is a cross-functional project leader responsible for driving the successful execution of New Product Introductions (NPIs) for their assigned brand(s) within the four-brand portfolio – Shaw Floors, Philadelphia Commercial, Coretec, and Anderson Tuftex. Serving as the single point of contact (SPOC) for all things NPI within their brand(s), the Launch Manager works directly with project managers on the New Product Development (NPD) process to ensure that all launch activities are clearly defined, accepted by responsible teams, and executed on time and within scope.
Acting as the central coordinator for their brand(s), the Launch Manager manages timelines, mitigates risks, and ensures alignment across teams. Reporting to the NPI Launch Senior Manager, the role adopts and implements project management best practices as defined by the PMO. This position works out of our Dalton, GA office and reports to the office a minimum of three days/week.
Lead end-to-end project management for all NPI and marketing launches for assigned brand(s). Ensure projects are clearly defined, scoped, and accepted by responsible teams. Develop and maintain integrated launch timelines across departments.
Collaboration:
Serve as the single point of contact (SPOC) for all things NPI for the assigned brand(s). Work directly with project managers to drive and support the New Product Development (NPD) process. Represent the assigned brand(s) in the monthly NPI checkpoint reviews led by the NPI Launch Senior Manager. Ensure NPD milestones, inputs, and cross-team handoffs are met on schedule.
Initiate and lead cross-functional meetings to evaluate risks to launch timelines. Clarify problems to be solved and document and recommend actionable solutions. Maintain a risk register and ensure mitigation plans are in place and tracked.
Responsible for announcements and uploading NPI content to Showpad. Provide regular updates to stakeholders on progress, risks, and changes. Clarify needs for alignment between product, marketing, and other supporting teams.
Conduct regular milestone reviews to assess progress and adjust plans as needed. Facilitate post-launch evaluations to capture lessons learned and areas for improvement. Document and share findings to inform future launches and improve processes.
Drive adoption of the standardized NPI process across all relevant teams. Utilize AI tools and insights to identify efficiencies, streamline workflows, and support continuous process improvement. Ensure consistent use of PMO-defined templates and documentation standards. Champion the use of Workfront for project planning, task tracking, and reporting. (Only applicable for Carpet) Enter and maintain product specification data. Ensure accuracy from EBX to PDMS, Website, , Shaw Now, etc.,
for all Channels and Categories.
Collaboration:
Work with product and marketing directors to align priorities and resource allocation. Facilitate cross-functional collaboration and ensure clarity of roles and responsibilities. Support executive reporting with clear, concise project documentation.
- 3+ years of experience in project/launch management, product marketing, or a related field.
- Strong organizational and cross-functional coordination skills; able to manage multiple concurrent launches.
- Working knowledge of project management best practices; experience with Workfront (or similar)…
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