Business Development Manager

The Business Development Manager drives profitable SYNLawn growth through two complementary revenue engines:

(1) expanding and developing a productive distribution and construction partner network; and

(2) personally originating, bidding, negotiating and securing major commercial and specialty surfacing projects.

The role also develops strategic partnerships, new markets, product innovation and commercial initiatives that strengthen SYNLawn’s long-term market position.

Geographic scope: Americas

Segments: Residential, Commercial, Golf, Sports, Institutional and Specialty Surfacing.

Outcome: awarded projects, direct sales revenue and project gross profit.

• Pursue large commercial, institutional, golf, sports, resort and technically specialized installations.
• Engage owners, developers, architects, general contractors, facility operators and purchasing decision-makers.
• Lead commercial strategy and coordinate product selection, specifications, estimating, bid submissions and proposals.
• Negotiate and secure materials-only, materials-and-installation and specialty turnkey opportunities.
• Coordinate installation partners and construction handoff; provide strategic technical and commercial oversight.
• Support project profitability, quality expectations, customer relationships and repeat business.

Outcome: new active partners and productive territory coverage.

• Prospect, qualify, negotiate, contract, onboard and activate new distributors and construction partners.
• Build territory coverage through the channel growth process: territory prospecting, partner qualification, contracting, onboarding, activation and partner revenue.

Outcome: new sources of profitable growth.

• Develop new markets, strategic partnerships and sales channels.
• Advance product applications, pricing and commercial initiatives that strengthen long-term market position.
• Gather and apply market intelligence to support both the channel and direct project revenue engines.

Outcome: incremental partner growth and retention.

• Grow and retain existing partners through strategic account development.
• Support partners’ major bids and the technical needs of significant projects.
• Provide partner training and lead issue resolution.

Business Development leads market and customer origination, commercial pursuit, strategic relationships, negotiations and project acquisition. Operations / Construction leads day-to-day field supervision, safety, scheduling, workforce coordination, installation delivery and closeout. Technical requirements, project margin protection and customer outcomes are shared coordination responsibilities.

Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Project pipeline; bid value; awards; recognized revenue; gross margin
• New agreements; activated partners; first-year revenue; territory coverage

Strategic Growth & Commercial Development 20%

• New channels; strategic partnerships; initiative revenue; commercialization
• Documented incremental revenue; retention; supported opportunities

Attribution controls: company revenue is counted only once; awarded contract value is kept separate from recognized revenue; origination is distinguished from execution; shared contributions are documented; and consistent attribution periods and profit measures apply. For example, if a $1.2 million specialty golf project is secured directly and installed by a newly recruited partner, both…