CRM Specialist

Overview

Are You Obsessed with Mobile Growth? 🚀

We are seeking an experienced individual contributor to support the growth and revenue performance of our mobile app. This role will focus on monetization execution, CRM and lifecycle marketing, and performance analysis to improve user engagement, retention, and profitability.

Location: Dammam, Saudi Arabia (Full-Time)

Seniority Level: Mid-Senior

Industry: Growth Marketing & CRM

• Manage and optimize in-app monetization mechanisms (e.g., offers, links, cashback, or equivalent features) to maximize revenue contribution.
• Plan, execute, and continuously optimize CRM and lifecycle marketing campaigns, including push notifications, in-app messages, and email.
• Analyze user behavior and campaign performance data to generate actionable insights for growth, retention, and monetization.
• Support user acquisition and growth initiatives by providing performance analysis for influencer and digital marketing campaigns.
• Ensure accuracy, quality, and consistency of monetization and CRM execution; continuously improve related processes and documentation.
• Provide guidance, feedback, and quality review for junior team members’ outputs.
• Collaborate closely with Product, Analytics, and Digital Marketing teams on optimization initiatives and feature enhancements.

• Proven experience working on mobile apps, with a solid understanding of app ecosystems and growth levers.
• Hands-on familiarity with key tools and systems used by growth teams, including Google Analytics, Google Sheets, and Airbridge (or similar mobile attribution and analytics platforms).
• Analytical capability, and practical knowledge in growth, monetization, or CRM.
• Strong analytical and problem-solving skills, with experience working with dashboards and campaign data.
• Hands-on experience with CRM or marketing automation tools (e.g., Braze, MoEngage, Salesforce Marketing Cloud, or similar).
• High attention to detail and ability to work independently in a fast-paced environment.
• Strong communication skills and ability to collaborate cross-functionally.