General Manager

About Westeel GENERAL MANAGER Westeel Metal Industries I.L.L.C.

Location: Dammam, Saudi Arabia

Industry: Steel Fabrication / Structural Steel / Pre-Engineered Buildings (PEB)

Position: General Manager

Reporting To: Executive Management / Shareholders

Westeel Metal Industries is a growing steel fabrication and pre-engineered building company serving industrial, commercial, energy, infrastructure, and general construction sectors.

With operations serving Saudi Arabia and Syria, Westeel is focused on developing a strong regional manufacturing platform built around engineering capability, efficient production, competitive procurement, strict quality control, reliable project delivery, and long-term customer relationships.

As the business continues to expand its production capacity and market presence, Westeel is seeking an experienced and commercially driven General Manager to lead the company through its next stage of growth.

The General Manager will have overall responsibility for the performance of Westeel, including sales, estimation, engineering, procurement, production, project execution, quality, financial performance, workforce productivity, and business development.

The successful candidate must be capable of running the company as a complete business—not simply managing factory operations.

The GM will be expected to establish clear targets, build a strong management team, improve systems and controls, increase production efficiency, expand Westeel's customer base, and ensure that projects are delivered profitably, safely, on time, and to the required quality standards.

• Take full responsibility for Westeel's operational and financial performance.
• Develop and implement the company's annual business plan, budget, revenue targets, production targets, and profitability objectives.
• Monitor revenue, gross margin, overheads, cash flow, receivables, production costs, and overall profitability.
• Provide management with clear monthly reporting covering commercial, operational, production, and financial performance.
• Identify underperformance early and implement corrective actions.
• Build scalable systems and organizational structures capable of supporting significant future growth.

• Lead the commercial growth of Westeel across Saudi Arabia and regional markets.
• Develop strong relationships with EPC contractors, industrial companies, developers, consultants, government entities, and major private-sector clients.
• Build and manage a structured sales pipeline.
• Ensure the sales team actively develops new customers rather than depending solely on existing relationships or incoming inquiries.
• Review major quotations, commercial proposals, and contract negotiations.
• Ensure projects are selected based on profitability, capacity, strategic value, and commercial risk.
• Support development of long-term framework agreements and strategic customer relationships.

• Ensure accurate estimation of steel tonnage, material cost, fabrication hours, engineering cost, transport, erection, subcontracting, overhead, and project risk.
• Establish strong tender review and bid approval procedures.
• Ensure quotations reflect realistic production and procurement costs.
• Monitor estimated versus actual project costs and use completed-project data to improve future estimates.
• Protect company margins during contract negotiation and project execution.
• Prevent uncontrolled discounts, scope gaps, and commercially weak commitments.

• Oversee structural steel and PEB engineering functions.
• Ensure designs are optimized for safety, constructability, fabrication efficiency, and steel weight.
• Promote value engineering and economical structural solutions.
• Ensure engineering deliverables are completed according to project schedules.
• Strengthen coordination between engineering, estimation, procurement, production, and site teams.
• Ensure compliance with applicable international and local codes and customer specifications.

• Take overall responsibility for factory production performance.
• Establish clear weekly and monthly production targets measured in tonnes, fabrication hours, utilization, productivity, and delivery performance.
• Improve factory workflow from raw material receiving through cutting, drilling, fitting, welding, blasting, painting, packing, and dispatch.
• Minimize bottlenecks, idle manpower, excessive overtime, rework, and…