Digital Marketing Specialist - Bostani

The Product Display Specialist aims to enhance product appeal in target markets by developing and implementing innovative and effective display strategies. They focus on increasing brand awareness, stimulating customer interest, and enhancing the shopping experience to maximize sales, while ensuring that all displays align with the brand's identity and marketing objectives.

• Developing and implementing online marketing campaigns on platforms such as search engine optimization (SEO, SEM), social media, email, and digital advertising.
• Defining and achieving marketing objectives using appropriate digital tools.

• Designing and implementing pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and social media.
• Monitoring advertising campaign performance and analyzing data to determine campaign effectiveness and improve return on investment (ROI).

• Using web analytics tools such as Google Analytics and Facebook Insights to monitor website performance and digital marketing campaigns.
• Providing periodic reports on key performance indicators (KPIs) such as conversion rates, engagement, and brand awareness.

• Optimize website content for search engines to increase visibility in organic search results.
• Keyword analysis and page optimization strategies to improve website rankings.

• Create marketing content for social media platforms such as Facebook, Instagram, Linked In, and Twitter.
• Manage accounts and engage with followers, as well as track and analyze performance on social media.

• Write and edit marketing content, including blogs, articles, and emails, to engage audiences and increase engagement.

• Collaborate with design and sales teams to optimize campaigns and ensure digital strategies align with overall company goals.

• Keeping up with the latest trends in digital marketing, including new tools, technology trends, and best practices.