Senior PPC Manager

Dammam, Saudi Arabia | Posted on 08/09/2021

Raqtan Group is a Saudi-owned, family-operatedgroup with specialized businesses in F&B development, e-commerce, and data.

We are pioneers in our industries and have over 40 years of experience.

Building and innovating is at the heart of who we are and what we do, we are constantly seeking to outperform our last great accomplishment, and we lovegood coffee.

It operates under several brands:

• Raqtan() - the original brand, more than 40 years in the market,mostly serving enterprise customers (chain accounts) through dedicatedsales teams in Dammam, Riyadh, Jeddah, and Dubai.
• Ekuep() - ecommerce marketplace for commercial kitchen equipment,targeting primarily SMEs, providing the best prices, unmatched selection,and the convenience of buying online.
• Qavashop() - ecommerce marketplace for high-end domestic coffeeequipment and specialty coffee beans. A hub for coffee lovers.
• Miran(miran.sa) - stainless steel factory, supporting our commercial kitchenprojects, but also engineering new lines of products for the oil and gas industry.
• Brodan() - our cooling and refrigeration brand, developing and manufacturing a full line of refrigeration products - from small refrigerateddisplay cases to large, industrial cold rooms.
• Spherey() - a mobile platform revolutionizing the way technical service is provided in the F&B industry, creating a marketplace for independent and freelance technicians.

What we need:

Our marketing department is seeking a highly articulate individual who is passionate about performance marketing and can quickly understand,manage, and support initiatives that will contribute to the goals and successof client campaigns and creatively identifying and solve problems.

What you’ll do:

• Manage,review, and perform daily account responsibilities associated with Google Ad Words , Facebook, Linked In, and other platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps,impression share, quality score and other important account metrics.
• Managethe creation of large keyword lists.
• Providecreative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextualadvertising platforms.
• Providerecommendations and execute strategies for keyword opportunities, campaignstructuring, targeting, display network, and other facets of paid searchin accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly clientreporting for all major metrics, goals tracking, revenue tracking, andother paid search initiatives.
• Keeppace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports, and key reporting tools,and point out key areas of importance in accordance with client goals.
• Monitor and evaluate search results and search performance across the major searchchannels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.

• Noless than 2 years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC) for agency or e-commerce site of significant scale
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Facebook Ads Manager, etc).
• Proficiency in managing moderate to large scale PPC accounts in a variety of differentbusiness verticals.
• BS/BAdegree.
• Excellent verbal and written communication skills in English and Arabic
• Strong time management and organizational skills
• Abilityto multitask and work under pressure
• Abilityto analyze data and problem solve to reach targets
• Abilityto interpret and explain data
• Hungryto learn and grow
• Handson, flexible and open to work in an agile environment