Marketing Coordinator

Responsibilities

• Execute the marketing strategies and plans for the assigned category and brand portfolio.
• Analyze Sell-in to identify distribution gaps, threats and opportunities for the channels / retailers in the assigned area (CRE).
• Execute channel strategies and trade promotions for the key accounts and trade channel to achieve sales objectives, making sure the promotions comply with the set guidelines.
• Track the activities and promotions budgets as per the set strategies.
• Update the Promotion Monitoring Table (PMT) on monthly basis.
• Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
• Coordinate with Sales & Category teams regarding deadlines required for promotions, pack / price changes, new products, POSM and others in order to ensure on-time and effective implementation.
• Prepare the sales closing presentation files of each previous month for the province / Business unit.
• Monitor NAPCO prices vs. competition through quarterly price fishing reports.
• Conduct weekly market visits to ensure implementation of all marketing