CRM & Lifecycle Senior
Job in
Dammam, Eastern Province, Saudi Arabia
Listed on 2026-09-27
Listing for:
SILQFi
Full Time
position Listed on 2026-09-27
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
Role Summary
Owns the customer journey after acquisition — from onboarding through retention — using CRM tools to keep users active, reduce churn, and build lasting engagement across all brands.
Key Responsibilities- Design and manage the onboarding journey for newly acquired customers across all brands
- Build and maintain retention journeys and lifecycle flows using our CRM tool
- Segment users based on behavior, activity, and lifecycle stage to personalize communication
- Identify churn risks early and build automated flows to re-engage inactive users
- Continuously test and optimize messaging, timing, and channels (email, SMS, push, Whats App) within lifecycle campaigns
- Track key retention metrics (activation rate, churn rate, repeat usage) and report on journey performance
- Work closely with the business team to align lifecycle campaigns with product updates and offers
- Coordinate with Creative team for content/assets needed within CRM journeys
- Proven experience managing CRM/lifecycle marketing, ideally in fintech or a subscription/transactional product
- Hands‑on experience with
- CRM/marketing automation tools (e.g., Braze, Clever Tap, Hub Spot, or similar)
- Strong understanding of user segmentation, retention, and churn‑reduction strategies
- Comfortable working with data to track performance and identify patterns in user behavior
- Experience running multi‑channel lifecycle campaigns (email, SMS, push, Whats App)
Position Requirements
10+ Years
work experience
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