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CRM & Lifecycle Senior

Job in Dammam, Eastern Province, Saudi Arabia
Listing for: SILQFi
Full Time position
Listed on 2026-09-27
Job specializations:
  • Marketing / Advertising / PR
    CRM Systems & Management, Digital Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 180000 - 240000 SAR Yearly SAR 180000.00 240000.00 YEAR
Job Description & How to Apply Below

Role Summary

Owns the customer journey after acquisition — from onboarding through retention — using CRM tools to keep users active, reduce churn, and build lasting engagement across all brands.

Key Responsibilities
  • Design and manage the onboarding journey for newly acquired customers across all brands
  • Build and maintain retention journeys and lifecycle flows using our CRM tool
  • Segment users based on behavior, activity, and lifecycle stage to personalize communication
  • Identify churn risks early and build automated flows to re-engage inactive users
  • Continuously test and optimize messaging, timing, and channels (email, SMS, push, Whats App) within lifecycle campaigns
  • Track key retention metrics (activation rate, churn rate, repeat usage) and report on journey performance
  • Work closely with the business team to align lifecycle campaigns with product updates and offers
  • Coordinate with Creative team for content/assets needed within CRM journeys
What We're Looking For
  • Proven experience managing CRM/lifecycle marketing, ideally in fintech or a subscription/transactional product
  • Hands‑on experience with
  • CRM/marketing automation tools (e.g., Braze, Clever Tap, Hub Spot, or similar)
  • Strong understanding of user segmentation, retention, and churn‑reduction strategies
  • Comfortable working with data to track performance and identify patterns in user behavior
  • Experience running multi‑channel lifecycle campaigns (email, SMS, push, Whats App)
Position Requirements
10+ Years work experience
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