VP​/Client Lead, Shopper & Retail Marketing

Company Description

Mars United® Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry‑leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Mars United is seeking a dynamic Vice President, Client Leadership to lead integrated omnicommerce and shopper marketing campaigns for our high-profile CPG account! In this role, you will combine your deep understanding of traditional brand marketing, shopper marketing, and retail media with your exceptional client management skills to lead the overall vision for success within the account. Working directly with the client as well as in partnership with cross‑functional retail media, brand, marketing, sales, and insights teams, you will drive strategic planning for client omnicommerce campaigns, ensuring that the brand is properly represented across all retail partners, all goals and expectations are clearly defined, and client business goals are both met and exceeded.

PLEASE NOTE:
This is a hybrid role based out of our Stamford, Connecticut office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity.

• Client Leadership
  • Serve as the primary point of contact between clients and Mars United Commerce.
  • Forge and maintain trust‐based relationships with senior clients to secure long‐term partnerships.
• Business Planning
  • Build and deliver annual scopes of work and oversee the completion of contracted deliverables.
  • Negotiate contracts and fee arrangements as required.
• Strategic Planning
  • Oversee the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results.
• Team Management
  • Lead and mentor a team of account managers/directors, fostering a collaborative, high‐performance culture.
• Project Oversight
  • Ensure work is delivered on time, within budget, and to the highest quality standards.
  • Ensure the company product includes future‐forward thinking anchored in business strategy and insights.
• Financial Management
  • Manage assigned P&L, forecasts, and financial performance, ensuring profitability and efficiency.
• Business Development
  • Identify and pursue new business opportunities, contributing to the company’s growth and success.
• Market Insights
  • Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions.

• Bachelor’s degree in advertising, marketing, or related field required;
  Master’s degree preferred. Equivalent experience may be substituted.
• 12+ years of prior advertising agency experience managing large, complex accounts and client relationships.
• Prior experience supporting shopper and retail marketing campaigns for home care, health & beauty, or similar CPG brands is required.
• Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.
• Prior experience and understanding of key Retail Media Networks and third‑party Commerce Media partners.
• Highly collaborative approach to teamwork and problem-solving.
• Dynamic personality able to effectively engage and influence a variety of audiences, including senior client leaders.
• A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
• Natu…