Marketing Manager - Home Services; Massachusetts

About Us

We’re a fast-growing service company providing Plumbing, Heating, Cooling, and Drain Cleaning across Massachusetts. Our mission is simple — serve people better than anyone else, every single day. We’ve built a reputation for doing whatever it takes to deliver same‑day service, real solutions, and a premium customer experience.

Now, we’re looking for a Marketing Manager who’s hungry to grow with us, understands how to turn ad spend into booked calls, and thrives in a “roll‑up‑your‑sleeves, get‑it‑done” culture.

The Marketing Manager will lead and execute all paid and organic marketing initiatives to generate high-quality inbound leads. This role requires a balance between strategic thinking and hands‑on execution — from optimizing PPC campaigns to improving SEO ranking and coordinating content across social platforms.

This is a high‑energy position designed for a fast learner who loves data, hates excuses, and takes pride in seeing measurable results.

• Manage and optimize Google Ads, Meta, Bing, and You Tube campaigns for maximum ROI. We have all tracking in place so you get to focus on delivering results.
• Continuously test ad copy, creatives, keywords, and landing pages.
• Manage relationships with marketing partners or agencies (if applicable).

• Develop and implement SEO strategies to improve local and organic rankings.
• Review website content, meta tags, landing pages, and service area pages.
• Conduct keyword research and track performance using Google Analytics, Search Console, and SEMrush.
• Ensure consistent local citations, reviews, and NAP listings.

• Oversee content creation for blogs, social media, and video campaigns that align with our brand story.
• Coordinate photography, video shoots, and community campaigns that highlight our people and our mission.
• Support the creation of marketing materials, signage, and event assets.

• Track KPIs including lead flow, conversion rates, and marketing ROI.
• Prepare weekly and monthly performance dashboards. (We have most built)
• Use insights to drive continuous improvement and campaign adjustments.

• Work closely with the call center, sales, and operations teams to ensure marketing leads translate into booked jobs.
• Support recruitment marketing for new technicians and staff.
• Participate in leadership meetings to align marketing goals with business growth targets.

• 5 years (minimum) of experience in marketing, ideally in home services or local lead‑gen environments (HVAC, plumbing, electrical, etc.).
• Strong proficiency in Google Ads, Google Analytics 4, Meta Ads Manager, and SEO tools.
• Excellent copywriting and analytical skills.
• Hands‑on, resourceful, and comfortable wearing multiple hats.
• Highly organized, with the ability to prioritize and execute quickly.
• Strong team player with leadership skills.

• Competitive salary (based on experience) + performance bonus structure tied to lead and revenue growth.
• Full benefits package (health, dental, PTO, and more).
• Opportunities for rapid advancement as we expand across Massachusetts.
• A team culture built on integrity, speed, and doing whatever it takes.

Call 781‑568‑9075 and ask for Tim