Brand Content Producer

About Us

JPCarroll Roofing has served Connecticut and Massachusetts since 1987, installing over 20,000 roofs and offering warranties up to 50 years. As proud members of the GAF President’s Club, we provide expert roofing, siding, gutters, and window services backed by elite certifications and proven craftsmanship. We’re known for reliability, integrity, and community‑focused service across New England. If you’re looking for a high‑performance team with strong values and long‑term opportunity, JP Carroll Roofing has a place for you!

This is a hands‑on content creation role, responsible for capturing, editing, and publishing high‑quality photo/video content that reflects our people, our work, and our reputation. The Brand Content Producer owns JP Carroll’s organic media presence end‑to‑end. It’s ideal for someone who can independently capture, edit, publish, and evolve content while serving as a visible brand representative in the field. Community events, jobsites, and local partnerships serve as key content sources, with this role acting as both a content producer and a brand ambassador.

• Personally capture original content in the field, including:
  • Short‑form video (Reels, Tik Toks)
  • Jobsite photography and before/after transformations
  • Team, culture, and behind‑the‑scenes moments
• Edit and produce publish‑ready content, including videos, photos, captions, and light graphic elements.
• Write engaging, on‑brand captions that reflect JP Carroll’s voice, tone, and values.
• Publish content, monitor engagement, and refine approach based on performance insights.
• Own and manage the organic social media presence across Instagram, Facebook, and Tik Tok.
• Plan and execute a consistent content calendar aligned to brand priorities, initiatives, and community activity.
• Represent JP Carroll at select community events, trade shows, and local partnerships.
• Capture photos and video at events to support ongoing content needs.
• Build authentic relationships with team members, customers, and community partners that naturally translate into compelling brand stories.
• Maintain brand consistency while keeping content local, human, and authentic.
• Collaborate with internal teams to surface stories, milestones, and moments worth sharing.

• 2–4 years of experience in content creation, brand, or marketing roles.
• Demonstrated ability to independently create and edit content, especially short‑form video.
• Experience managing organic social media accounts for a brand or business.
• Strong creative judgment and visual storytelling skills.
• Comfortable working independently in the field at jobsites, offices, and events.
• Friendly, confident, and personable when engaging with employees, customers, and community partners.
• Highly organized with the ability to manage multiple projects and deadlines.
• Familiarity with tools such as Canva or Adobe Creative Suite, Meta Business Suite, and Google Workspace.
• Experience in construction, home services, or trades is a plus but not required.

• A consistent, high‑quality organic social presence that reflects the JP Carroll brand.
• Increased engagement and relevance across social platforms.
• A growing library of usable, on‑brand content captured from the field.
• Strong internal pride and recognition of JP Carroll’s social presence.
• Community appearances that feel intentional, visible, and aligned with the brand.

• Full‑time, hybrid role (3 days in‑office); travel expected within New England as needed.
• Primarily weekday hours, with some evenings or weekends for events as needed.
• Competitive base salary ($70,000 – $90,000) depending on experience, with opportunity for bonus.

• Health, dental, and vision insurance.
• 401(k) with company match.
• Company‑sponsored life and AD&D coverage.
• Paid time off.
• Opportunities for growth and on‑the‑job training.

At JP Carroll Roofing, we take pride in our people, our work, and our commitment to integrity. If you’re looking for a company where you can grow professionally while making a real impact, we’d love to hear from you!

JP Carroll Roofing is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, military service, or any other protected class. If you need a reasonable accommodation due to a disability, please contact Human Resources with your request and contact information. Applicant Privacy Policy.