Vice President System Marketing
Listed on 2026-01-12
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Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador, Marketing Strategy -
Management
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Job Summary
Provides strategic executive leadership for planning, analysis, development, implementation, and management of system marketing, including brand positioning, identity, marketing communications, and promotions for the Geisinger enterprise as well for individual business units and programs. This position leads creative strategy, establishes and manages agency, vendor and business partner relationships. Ensures alignment of brand and marketing communications with the mission, values, goals and objectives of the health system, health plan, medical school, and research institutes regionally and nationally.
This includes marketing for all clinical institutes and platforms (regions/markets).
Job Summary
Provides strategic executive leadership for planning, analysis, development, implementation, and management of system marketing, including brand positioning, identity, marketing communications, and promotions for the Geisinger enterprise as well for individual business units and programs. This position leads creative strategy, establishes and manages agency, vendor and business partner relationships. Ensures alignment of brand and marketing communications with the mission, values, goals and objectives of the health system, health plan, medical school, and research institutes regionally and nationally.
This includes marketing for all clinical institutes and platforms (regions/markets).
Job Duties
- Responsible for strategy development and leadership of all brand and demand generation marketing activities of the organization and building an enterprise marketing program that aligns with organizational growth strategies.
- Leads strategic marketing planning and is a key participant in business development and key operational meetings with clinical institutes, (platform) regional leadership, system programs, and health plan and school of medicine; leads the development of marketing budgets and investments to support strategies.
- Leads strategic brand planning, research, and analysis to develop and evolve a comprehensive brand positioning strategy; recommends, implements, and manages brand identity, brand architecture and naming systems across the services portfolio.
- Support Chief Marketing Officer in brand extension and brand architecture work related to merger and acquisition activities and strategic partnerships and affiliations.
- Oversees the creation, development and implementation of integrated marketing communications programs to drive customer acquisition, retention and engagement for the enterprise and core clinical service lines, including promotional campaigns, marketing events, sales support, and digital marketing.
- Works collaboratively with the corporate communications and web teams to integrate traditional methods with web, social, and mobile marketing techniques.
- Leads and fosters the development of the system marketing team; plans and monitors staffing activities, including hiring, orienting, evaluating, disciplinary actions, and continuing education initiatives.
- Develops and implements systems, processes and procedures necessary for effective operation of the unit.
- Manages development, production, distribution, monitoring, and management of branded content; ensures consistency in brand voice, messaging, style, and experience across all paid media and branded content.
- Develops, manages, and provides oversight for outsourced business partners and vendors including agencies, freelancers, designers, etc.
- to ensure adherence to brand standards, budget, and compliance with project specifications.
- Effectively uses data to inform strategy and is comfortable applying data insights to develop and evolve marketing strategy.
- Leverage market research, business plans and operations, and other market data to develop marketing strategies and advertising plans designed to support business goals for market share and revenue goals.
- Provides project management oversight…
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