Brand Manager

Company: Easy Healthcare Corporation | easy@Home, Premom

Job Type: Full-Time

Reports To: Director of Business Development

Easy Healthcare Corporation is a leader in home healthcare and fertility tracking solutions, known for our innovative brands easy@Home and Premom
. We are committed to empowering individuals on their fertility and healthcare journeys with high-quality, user-friendly products and advanced digital tools.

We are seeking a Brand Manager to drive the growth and positioning of our brands, ensuring consistency, innovation, and market leadership in the fertility and home healthcare sectors. A career at Easy Healthcare Corporation | easy@Home, Premom means being part of a team that values your opinions and contributions and empowers you to bring your authentic self to work. Here our team members can fulfill their life's purpose through the work that they do every day.

• Execute and maintain brand strategies for easy@Home and Premom to strengthen market presence.
• Maintain clear brand positioning, messaging, and visual identity across all platforms.
• Align brand strategies with overall company goals to drive revenue and customer engagement.

• Work with Marketing on multi-channel campaigns (digital, social media, influencer, email, and traditional marketing).
• Collaborate with internal teams to support the creation of compelling content and product marketing strategies.
• Support relationships with influencers, brand ambassadors, and key opinion leaders (KOLs) in the fertility and healthcare space.
• Oversee promotional activities, partnerships, and community engagement initiatives to ensure brand identity adherence.

• Conduct market research to identify industry trends, customer insights, and competitive positioning.
• Monitor key performance indicators (KPIs) and optimize marketing strategies based on data analytics.
• Use consumer feedback to enhance product offerings and marketing effectiveness.

• Work closely with product development to align branding and messaging with product innovations.
• Ensure a seamless and engaging customer journey across e-commerce platforms and mobile apps.
• Enhance brand trust and authority through educational content and thought leadership.

• Coordinate with cross-functional teams, including sales, product, and customer support, to maintain brand consistency.
• Manage brand marketing budgets efficiently to maximize return on investment (ROI).
• Lead agency relationships and external partnerships for creative development.

• Bachelor’s degree in marketing, Business, Communications, or a related field
• 5+ years of experience in brand management, preferably in healthcare, wellness, or consumer goods.
• Strong understanding of digital marketing, influencer strategies, and e-commerce branding.
• Data-driven mindset with expertise in analytics tools (Google Analytics, social media insights, etc.).
• Exceptional communication, leadership, and project management skills.
• Passion for women’s health, fertility, and home healthcare solutions is a plus.

• Be part of an innovative company shaping the future of fertility and home healthcare.
• Collaborate with a passionate team dedicated to empowering individuals on their health journeys.
• Competitive salary, benefits, and opportunities for career growth.

Referrals increase your chances of interviewing at Easy Healthcare Corporation | easy@Home, Premom by 2x.

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Disability insurance

Mid-Senior level

Full-time

Advertising, Marketing, and Sales

Health, Wellness & Fitness

Easy Healthcare Corporation | easy@Home, Premom, is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.