Marketing Manager

About Us

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Sports Directory is proud to be part of Frasers Group, and we are passionate about uniting Sports with Education. We recognise that education is more than textbooks and classrooms - it's about building character, encouraging teamwork and nurturing physical and mental well-being.

Our mission is to support teachers and students alike to achieve their full potential supporting teachers to cultivate an environment where physical education is valued just as highly as academic achievement. Founded in 1993, Sports Directory is the number one supplier of Sports education equipment and are specialists in education.

Our vision
- We are building the planet's most admired and compelling brand ecosystem

Our purpose
- We are elevating the lives of the many with access to the world's best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself
  - Own the basics, own the role and own the result
• Think without limits
  - Think, think fast, think fearlessly
• Be relevant
  - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

The Role:

Reporting to the Head of Commercial & Marketing, you will be responsible for turning business priorities into clear, engaging and measurable marketing activity.

You will develop strong relationships with leading organisations across sport and education, identifying opportunities for joint campaigns, useful content, events and initiatives that genuinely support schools. Partnerships are a vital part of our business and will play an important role in helping us grow, strengthen our offer and deliver greater value to schools.

You will create and manage an annual marketing plan built around the academic year, school purchasing patterns, product launches and wider business priorities.

You will work closely with the Marketing Executive, helping to shape and develop our marketing activity while collaborating with our Commercial, Sales, Customer Service and Design teams.

• Create and deliver an annual marketing plan aligned with company objectives and the school calendar.
• Plan and manage targeted campaigns across email, website, social media, catalogues and print.
• Develop marketing activity that attracts new schools, strengthens existing customer relationships and encourages repeat purchases.
• Build strong relationships with partners across education and school sport, identifying opportunities for joint campaigns, resources, content and events.
• Lead the marketing of My School Rewards, ensuring its benefits are communicated clearly and consistently.
• Develop relevant and useful content for teachers, schools, trusts and other education professionals.
• Plan and deliver our presence at exhibitions and conferences.
• Use customer insight and campaign results to measure performance, identify improvements and shape future activity.
• Monitor competitor activity and market trends to identify new opportunities and audiences.
• Manage internal budgets for marketing activity and events, ensuring spending is planned, monitored and used…