Senior Marketing Analyst

I'm hiring a Senior Marketing Analyst to join a growing customer insights team within a well‑established UK business that's rapidly scaling its data and analytics capability.

This is a core role in the team
, focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies.

Up to £60,000

Near Blackburn / Preston - Hybrid (2 days per week onsite)

A large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland
. They’ve built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale.

You'll sit within a growing Customer Insight team
, working closely with marketing, operations, and product teams to:

• Understand customer behaviour
• Improve campaign targeting
• Drive retention and lifecycle engagement
• Turn data into actionable business insight

• Analyse customer and transactional data to identify behavioural trends and opportunities
• Build and optimise CRM campaign targeting and segmentation
• Support key initiatives like customer reactivation and recall campaigns
• Conduct pre‑and post‑campaign analysis to measure performance and ROI
• Develop dashboards and reporting around retention, churn, and customer value
• Work with stakeholders to understand business needs and deliver insight
• Translate data into clear, actionable recommendations for non‑technical audiences

• Strong SQL skills
• Experience in CRM / campaign / marketing analytics
• Experience analysing campaign performance and customer behaviour
• Comfortable working with customer segmentation and lifecycle data
• Strong communication skills – able to present insights clearly
• Experience working with stakeholders across different teams

• Experience with Python or similar tools
• Experience with dashboards (Power BI / Tableau or similar)
• Experience with survey or customer satisfaction data
• Background in retail, healthcare, or service‑led environments

• 3-5 years’ experience in marketing or CRM analytics
• A strong mid‑level analyst who can work independently
• Someone who enjoys working with real business problems, not just reporting
• Comfortable working in a growing environment with opportunity to shape things

• Be the go‑to analyst in a growing customer insight team
• Own end‑to‑end work across targeting, analysis, and insight
• Work on impactful projects (e.g. customer reactivation, lifecycle strategy)
• Join a business with a large dataset that is currently under‑utilised
• Hybrid working with flexibility (2 days onsite)

• Based near Blackburn / Preston
• 2 days per week onsite (previously 3, now flexed)
• Likely need to drive – commutable from across the North West

• Initial chat with Hiring Manager
• SQL assessment + final presentation