Marketing Editor; WRITER EDITOR

UC Davis Continuing and Professional Education provided pay range

This range is provided by UC Davis Continuing and Professional Education. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$69,600.00/yr - $/yr

Job Summary

Under general direction of the Marketing Strategic Communications manager, this position is responsible for drafting, editing and designing a variety of Human Services marketing content, such as website content, digital/print marketing materials, conference promotion, social media posts, email, videos and other marketing communications. Working in a high-volume, deadline-driven environment, this position produces content marketing that provides value, builds connection and credibility, and ensures brand and style consistency, logic, organization and accuracy in all work produced.

This position works both autonomously and collaboratively with marketing colleagues and program specialists to develop innovative, strategic and appropriately targeted content and marketing materials designed to generate inquiries, acquire enrollments, inform audiences, position our brand as a leader in the human services field and fulfill contract requirements. Contributes to day-to-day management of the Human Services website, including content updates and publishing of new content using established templates.

Designs marketing materials (including fliers, factsheets, posters, infographics, video/presentation slides and other graphics) using branded templates in Canva and other design applications, as assigned, and ensures ADA-accessibilities of these materials. Assists in the production of short-form Human Services videos, including conference/program presenter profiles, student success stories and program promotional videos.

Qualifications

Minimum Qualifications - For full consideration, applicants are encouraged to upload license and/or certification if required of the position

• Bachelor's degree in related area and/or equivalent experience/training
• Experience writing engaging and informative copy that reflects marketing goals and the needs and interests of target audiences and stakeholders.
• Extensive experience working in a high-volume communications/publications environment, meeting critical deadlines and coordinating multiple assignments at various stages of development.
• Experience working in a creative capacity with the ability to concept and produce effective graphics, fliers, publications and other marketing materials.
• Experience working effectively both independently and as part of a team with a high level of accuracy, collaboration and follow-through.
• Oral and written communication skills to interact with coworkers and clients in an efficient, productive and collaborative manner.
• Extensive skills and experience using Microsoft Office Suite and Canva and/or Adobe Creative Suite of applications.
• Advanced knowledge of grammar, punctuation and AP Style.

Preferred Qualifications

• Experience working in higher education or human services.
• Experience with web design using a CMS such as Drupal.
• Experience using Salesforce and/or Marketing Cloud.
• Advanced knowledge of grammar, punctuation and AP Style.

Department Overview

UC Davis Continuing and Professional Education (CPE) is the academic division of the

university dedicated to workforce and career development. CPE helps professional working

adults upskill, reskill and advance their careers. CPE partners with campus schools,

colleges and faculty to create global access to the distinctive knowledge and resources of

UC Davis, and also works with employers and local experts to develop programs targeted

to regional needs for economic development. More than 1,500 professionals teach in a

wide array of specialized practice domains, including outstanding faculty from across UC

Davis. Last year, CPE recorded nearly 74,000 enrollments in more than 4,400 classes,

serving students from all 50 states and more than 100 countries. Courses are offered

onsite and online in a variety of formats, including short courses, conferences, certificate

programs and self-supporting masters degrees. Courses are open to the public and offered

on a contract basis through partnerships with private companies, government agencies

and international peer universities. CPE also manages the university's relationship with

Coursera, a leading MOOC platform, and has generated more than a million enrollments

through this partnership. CPE is completely self-supporting, generating more than $40

million in annual revenue from course fees, public and private contracts and grants. CPE

employs approximately 180 employees (career, academic, contract and limited) and more

than 60 student employees during peak periods, and draws on the expertise of

approximately 1,700 instructors.

• UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly…