Assistant Director of Enrollment Communication

Overview

Assistant Director of Enrollment Communication at Wright State University

The Assistant Director of Enrollment Communication focuses on telling impactful stories around Wright State initiatives and activities that build interest, enhance reputation and support enrollment. The role leads the creation, implementation, and execution of strategic communications with prospective students, high school counselors, and community-based organizations across email, print, web, and other media. The position aims to build awareness of Wright State and drive enrollment while prioritizing student experience and exceptional customer service.

Employer: Wright State University

Department: Undergraduate Admissions

Job Category: Administrative (exempt/non-exempt)

EEO Statement: Wright State University is an equal opportunity employer.

Job Title: Assistant Director of Enrollment Communication

Salary: Minimum Annual or Hourly Rate: $50,000;
Salary Band: UC S04;
Job FTE: 100%

Location: Wright State University, Dayton, OH

Job Posting and Application: To apply, please visit: (Use the "Apply for this Job" box below)./21831

First Consideration Date: 01/05/2026

Open Until Filled: Yes

• Bachelor’s degree and 3 years of combined experience in admissions, enrollment management, copy writing or technical writing, management, training, marketing or similar fields
• Experience with Slate or similar CRM
• Excellent verbal and written communication skills
• Creative communicator
• Strong analytical and critical thinking skills
• Proficiency in MS Office Suite and Internet-based collaboration tools
• Detail-oriented and organized
• Effective problem solving and project management skills

• Master’s degree
• Experience in higher education and enrollment management/admissions

• Implements and maintains a comprehensive multi-channel communication strategy and editorial content calendar that informs, influences, and engages prospective students across all segments and stages of the enrollment cycle.
• Serves as copywriter for electronic communications, ensuring alignment with editorial standards, style guides, branding guidelines, and best practices.
• Researches, writes, proofs, and edits copy for enrollment management communications: email, print, web, social media.
• Reviews and edits enrollment materials for consistency and accuracy.
• Researches and evaluates current methods and trends in print and electronic communication and marketing.
• Manages day-to-day setup of email/SMS messages, recipient lists, conditional logic, and A/B testing for mailings in CRM.
• Collaborates with internal stakeholders to create and execute communication strategies for outreach initiatives and events.
• Plans and authors emails to non-student constituents (parents/families, counselors, community organizations, etc.).
• Solicits and edits messages from faculty, staff, alumni, current students, and parents for communication flows.
• Ensures content accuracy, tone, brand alignment, and accessibility through internal approvals.
• Supports web pages and admissions-related content updates.
• Analyzes data to assess communication effectiveness and ROI; uses benchmarks to inform strategy.
• Monitors external trends and provides recommendations for adjustments.
• Coordinates with Marketing and Communications on photography and multimedia assets for enrollment communications.
• Serves as a CRM expert for communications.

• Collaborates with Enrollment Operations to maintain communications for enrollment events.
• Supports enrollment event builds with colleges and shares best practices.

• Coordinates RFP processes, implementation, maintenance, and ongoing relationships with enrollment-specific partners/vendors.
• Ensures project deadlines are met.
• Gathers information for external sites to ensure content is relevant and current.
• Works with vendors on implementation for Slate communications.

• Supports implementation and integration of new application systems and related communications.
• Assists with data entry, integrity, reporting, and analytics.
• Maintains…