Marketing Manager

Responsibilities

• As the Marketing Manager, you will oversee the development and implementation of strategic marketing plans where you will be responsible for increasing awareness, generating leads, and fostering customer loyalty.
• Content & Campaigns:
  Develop company-wide content (blogs, white papers, case studies) and manage email campaigns—design, deploy, and track performance metrics (clicks, opens, bounce rates, conversions).
• Lead Generation & CRM:
  Source leads via trade show lists, Egrabber, and Sales Navigator. Align sales and marketing efforts by optimizing inbound prospect tracking (website, phone, referrals).
• Advertising & Promotion:
  Coordinate print, digital, and Google ads. Design and manage promotional materials and branded items.
• Social Media & SEO:
  Create, plan and schedule posts for Linked In and Facebook. Optimize website SEO and monitor analytics via Google tools and Word Press.
• Performance & Engagement:
  Track marketing spend and performance. Conduct NPS surveys and manage loyalty gifting programs.
• Event & Membership Coordination:
  Organize trade show logistics, speaking opportunities, and travel. Maintain membership and association records.
• Multimedia & Collateral:
  Oversee photography and video production for marketing assets. Create and distribute annual calendars.

• Bachelor’s in Marketing, Advertising, or related field
• 5+ years of leading strategic B2B marketing efforts within a service-based company
• Versatile background in design, content writing, lead generation, and relationship building
• Proficiency with the following programs:
  Microsoft 365, Canva, Hub Spot, Google Analytics, Click Up, Lumen5
• Excellent communication skills, organizational ability, and attention to detail
• Demonstrated ability to multitask and manage multiple deadlines
• Strong project management skills
• Must be authorized to work in the United States

• Company-Paid BCN Medical, Dental, and Vision Insurance
• Short-Term Disability and Life Insurance Available
• Career Growth and Advancement
• Tuition Reimbursement
• Health & Wellness Reimbursement
• 401k with generous company contribution