Marketing Engagement and Stewardship Manager

PRIMARY FUNCTION: The Marketing, Engagement & Stewardship Manager is a dynamic and creative professional

responsible for leading the Club’s marketing, digital fundraising and storytelling efforts. This role amplifies

BGCD’s mission through compelling communications, cohesive branding, and authentic storytelling that engage

the community, celebrate youth success, and inspire investment.

This position manages the Club’s digital voice and donor experience — from social media and giving campaigns

to stewardship and community events. The Manager will ensure that every message, image, and event reflects

BGCD’s values, advances awareness, and strengthens relationships with youth, families, and supporters.

• Develop and execute an annual marketing and communications plan aligned with BGCD’s strategic goals and capital campaign.
• Lead BGCD’s social media strategy and content calendar to highlight youth achievements, programs, and community partners.
• Develop and manage a storytelling library of photos, videos, and quotes for use in communications and fundraising.
• Partner with program staff to capture and share impact stories that showcase BGCD’s mission and outcomes.
• Engage with followers online through comments, messages, and tags to strengthen community connection.
• Develop and manage paid and earned social and digital advertising campaigns to drive engagement and giving.
• Draft and design creative content including press releases, brochures, newsletters, event collateral, and donor communications.
• Maintain brand standards and ensure consistency across all internal and external communications.
• Oversee the organization’s website content, ensuring accuracy and brand alignment.
• Ensure all written and visual materials align with BGCD’s voice, tone, and commitment to youth empowerment.

• Plan and execute online fundraising initiatives including Giving Tuesday, year-end giving, and seasonal campaigns (e.g., meal kits, school drives).
• Collaborate with the Resource Development team to design digital campaigns that align with annual revenue goals.
• Create and manage donor email journeys, appeals, and acknowledgments to inspire continued giving.
• Maintain and optimize online donation pages and giving platforms for ease of use and brand consistency.
• Monitor and report on digital campaign performance using analytics tools to inform strategy and improve ROI.

• Plan and execute BGCD’s social strategy for major events such as Spark Great Futures and the Community Breakfast.
• Oversee event promotion and post-event stewardship, including donor recognition and impact communication.

• Create and implement an annual stewardship plan to deepen relationships with donors, partners, and sponsors.
• Draft personalized acknowledgments, recognition posts, and impact stories to celebrate donor contributions.
• Collaborate with the Director of Resource Development to ensure consistent stewardship touchpoints throughout the donor lifecycle.
• Track donor communications, touchpoints, and follow-up actions to ensure timely and meaningful engagement.

• Serve as a liaison between the Resource Development and Program teams to align marketing and event efforts.
• Support internal communications and staff recognition initiatives.
• Collaborate with the CEO and leadership team to ensure brand alignment and storytelling accuracy across all platforms.

Internal:
Collaborate closely with the CEO, Director of Resource Development, staff, volunteers, and Board members to support BGCD’s fundraising success and brand alignment.

External:
Maintain oral and/or written contact with donors, prospects and others for the purpose of investor cultivation, successful resource development, and raising the visibility and positive reputation of the BGCD.

Minimal physical effort required to sit, stand, bend, stoop, lift and walk. Maximum unassisted lift = 50lbs. Average lift less than 25lbs. Requires the ability to use a computer, various software and database programs, keyboard, calculator, and typical office…