Managing Director, Event Hospitality

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR is seeking an experienced and dynamic Managing Director of Event Hospitality and Premium Experience to lead the planning, execution, and management of premier hospitality programs and consumer event experiences across the NASCAR schedule. This leadership role oversees all aspects of event logistics and hospitality strategy from venue preparation to creative production ensuring memorable and seamless experiences for guests, partners, and fans.

This individual will work cross-functionally with internal departments and external partners, manage complex multi-day event operations, and directly supervise at least one full‑time team member and key vendor relationships. The ideal candidate will bring strong leadership, event production, and strategic planning experience to elevate the hospitality experience across all NASCAR events.

• Event Leadership & Execution
  :
  Lead planning and on-site execution of NASCAR consumer hospitality, premium fan experiences, and select special events nationwide.
• Operations & Logistics Oversight
  :
  Manage all event logistics including:
  • Venue preparation
  • Contract negotiations
  • Vendor and agency management
  • Food & Beverage (F&B) operations
  • Guest services and credentialing
  • Transportation logistics
  • Creative production and event execution
• Cross-Department Collaboration
  :
  Liaise with internal teams (e.g., Sales, Marketing, Communications, Competition) to align hospitality programs with broader strategic and brand goals.
• Team & Vendor Leadership
  :
  Oversee and develop direct staff while managing a network of vendor and agency partners to ensure seamless delivery of all hospitality programs.
  • Manage at least one full‑time hospitality staff member, providing mentorship, direction, and performance oversight
  • Lead external vendor and agency partners to ensure seamless and high‑quality event delivery
• Budgeting & Reporting
  :
  Oversee budget creation and management, event timelines, production schedules, and post‑event reporting and recaps.
• Corporate Events Support
  :
  Support corporate event execution including run‑of‑show development, script coordination, contractor and talent management, and signage/graphics integration.
• Guest Management Systems
  :
  Maintain proficiency in guest management platforms, including event builds, guest list coordination, database updates, and floorplan/diagram development.

Travel Required: Approximately 50–60%, including weekends and short‑notice, multi‑day events

• Bachelor’s degree in a related field and a minimum of ten (10) years of experience in sports, live events, or corporate hospitality; or an equivalent combination of education and experience. Prior exposure to NASCAR or the motorsports industry is a plus.
• Demonstrated success leading teams, managing complex logistics, and driving results under pressure.
• Innovative thinker with a passion for elevating guest experience through thoughtful hospitality design.
• Highly professional interpersonal and written communication skills; able to interface effectively with executives, partners, and high‑profile guests.
• CMP certification preferred or strong interest in pursuing it.
• Must have the ability to demonstrate a deep understanding of service excellence and a guest‑first culture. Recommended readings include Unreasonable Hospitality by Will Guidara and The New Gold Standard by Joseph Michelli, which reflect the principles and mindset valued in this role.

Directly supervise assigned staff. Carries out supervisory responsibilities in alignment with the organization’s policies and applicable laws. Key duties include interviewing, hiring, and training staff; planning, assigning, and overseeing work; evaluating performance; recognizing achievements; and fostering open communication to support resolution and continuous improvement.

Proficient in Microsoft Office and event management platforms; experience with guest management software is strongly preferred.

• Hospitality-Driven Mindset
  : A genuine passion for creating…