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Managing Director, Partnership Marketing

Job in Daytona Beach, Volusia County, Florida, 32118, USA
Listing for: National Association for Stock Car Auto Racing (NASCAR)
Full Time position
Listed on 2026-01-12
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Branding Specialist / Ambassador, Marketing Strategy
  • Management
Job Description & How to Apply Below
Managing Director, Partnership Marketing page is loaded## Managing Director, Partnership Marketing locations:
Daytona Beach, FLtime type:
Full time posted on:
Posted Yesterday job requisition :
JR13872
** At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
** NASCAR seeks a talented professional to join us in the position
** of Managing Director, Partnership Marketing
** based in our Daytona Beach, Florida office.

The Managing Director, Partnership Marketing will lead a portfolio of partner accounts and the team that supports them, driving revenue growth and delivering best-in-class partnership marketing.

This role sets the strategic vision for how partners show up across NASCAR platforms, shaping marketing strategy, activation, creative solutions, and value storytelling. This position blends commercial acumen, marketing expertise, and cross-functional leadership to ensure partnerships drive measurable business impact for both NASCAR and its partners.
** Duties include but are not limited to:
** Revenue Growth & Commercial Strategy
* Own portfolio revenue goals through renewals, upsells, and expanded partnership opportunities.
* Lead negotiation strategy informed by category insights, partner objectives, and marketing potential.
* Ensure early, strategic renewal planning supported by data, insights, and strong value narratives.
* Partner with Strategy, Legal, Sales, and Marketing to shape effective, innovative deal structures.

Marketing Strategy & Activation Leadership
* Set the marketing vision for each partner, ensuring strategies align with NASCAR priorities and partner goals.
* Oversee development of integrated marketing plans across content, digital, social, broadcast, experiential, and events.
* Champion creative thinking, platform ideation, and partnership storytelling that drives relevance and results.
* Ensure brand alignment, execution excellence, and measurement across all activation programs.

Partner Management & Executive Relationships
* Serve as the senior contact and escalation point for top partners.
* Guide teams in delivering proactive communication, problem-solving, and marketing opportunities.
* Build and maintain strong relationships with partners, understanding their businesses and strategic needs.
* Oversee delivery of strategic plans, recaps, insights, and ROI storytelling to reinforce renewal value.

Team Leadership & Talent Development
* Develop staff into strategic, commercially minded marketing leaders.
* Set clear standards for strategic planning, communication, marketing excellence, and operational discipline.
* Provide ongoing coaching, performance management, and development planning.
* Ensure smart workload balance and a culture rooted in ownership, curiosity, and collaboration.

Portfolio Planning & Operational Excellence
* Lead portfolio-level planning, forecasting, and annual strategy development.
* Oversee P&L stewardship, budget accuracy, and financial rigor.
* Drive use of internal systems, tools, and reporting for clarity and consistency.
* Improve collaboration and efficiency across accounts by aligning processes and best practices.

Executive Influence & Cross-Functional Leadership
* Represent the portfolio in executive discussions and cross-functional planning sessions.
* Provide leadership with timely insights, recommendations, and risk assessments.
* Collaborate with Marketing, Communications, Creative, Digital, Events, Competition, Legal, and Finance to deliver integrated partner strategies.
* Contribute to department-wide initiatives and long-term partnership innovation.

WHAT GREAT LOOKS LIKE
* Strong revenue performance and high renewal rates driven by clear marketing strategy.
* Partners receive innovative ideas, compelling storytelling, and reliable execution.
* The team demonstrates strategic thinking, marketing excellence, and commercial maturity.
* Portfolio operates with clarity, consistency, and accurate forecasting.
* Supports and elevates staff internal and external of NASCAR.
* Issues are resolved quickly with minimal disruption.
* This position is viewed as a trusted marketing and business leader across NASCAR.
** Required skills / experience**:
* Bachelor’s degree required and 10+ years in sponsorship, partnership marketing, brand marketing, or agency leadership; or equivalent combination of education and experience. Advanced degree preferred.
* Demonstrated success driving revenue and leading integrated marketing programs.
* Proven negotiation experience and track record of senior-client relationship management.
* Experience leading multi-level marketing or partnership teams.
* Strong commercial instincts paired with marketing strategy expertise.
* Excellent negotiation, communication, and presentation abilities.
* Creative problem solver with strong storytelling and insight-driven thinking.
* High emotional intelligence and ability to build strong relationships.
* Financial acumen with experience managing budgets and forecasting.
*…
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