Technical Sales Representative

Founded in 1991 and headquartered in Daytona Beach, Florida, Miller-Leaman, Inc. (MLI) is a recognized leader in the design and manufacture of innovative commercial and industrial filtration solutions. With over 30 years of manufacturing expertise, we specialize in both standard and custom filtration systems for water and other liquids. Our global reach extends across the United States and internationally, serving diverse markets that include commercial HVAC, industrial process filtration, water conservation and recovery, agricultural and turf irrigation, aquatic features, and marine applications.

At MLI, we are driven by a mission to deliver high-quality products backed by results-driven, outstanding customer service. We foster a collaborative, entrepreneurial culture where integrity and empowerment are paramount. By championing continuous improvement, we enable our team to solve complex technical challenges with agility and precision. Combining our rich manufacturing history with a forward-looking vision, MLI provides an environment where excellence thrives, allowing us to consistently exceed the expectations of our global network of dealers, distributors, representatives, and OEMs.

MLI is seeking a highly motivated and technically proficient Technical Sales Representative to drive new business development and market expansion for its premium filtration solutions.

Based at our Daytona Beach office, this position will travel to customer locations and industry events to develop sales opportunities, secure product specifications, and support the sale of MLI product lines. This position requires a dedicated business development professional who excels at in-person engagement. The representative will identify customer application requirements, conduct technical presentations and product demonstrations, and build relationships with key decision makers, including engineers, facility personnel, purchasing professionals, distributors, OEMs, and executive buyers.

The primary objective is to identify and understand customer application requirements, recommend appropriate filtration solutions, and generate profitable sales growth.

• Prospecting & Opportunity Capture: Identify, develop, and secure new sales opportunities through proactive prospecting and targeted business-development activities. Build a qualified sales pipeline and drive revenue growth in alignment with company goals.
• Strategic Market Planning: Collaborate with the internal team to develop and execute sales strategies across multiple vertical markets (e.g., Industrial, HVAC, Marine), ensuring a balanced approach to market penetration.
• Performance Achievement: Consistently meet or exceed sales targets and performance metrics by aligning individual daily activities with company growth objectives.

• External Engagement: Develop sales opportunities through proactive and consistent engagement with specifying engineers, design firms, distributors, OEMs, end users, and other decision makers.
• Specification Development: Drive the inclusion of MLI products in consulting engineer specifications, owner standards, distributor catalogs and capital project designs.
• Solution Design & Demos: Demonstrate products and services effectively, utilizing technical expertise to assist customers in the selection of the filtration solutions best suited to their specific application needs.
• Sales Tool Creation: Create and deliver sales presentations and value proposition messages that clearly articulate the technical and return on investment advantage of MLI products.

• Relationship-Based Selling: Develop…