VP of Marketing

Green Bay Support Office

Full-Time

At Festival, people are at the top of our list. You’ll see it in everything from our daily interactions to how we treat our guests – even in our extensive associate benefits and programs.

Job Title:

VP of Marketing and EcommerceFLSA Status:
Salary/Exempt

Reports To:

Chief Operating Officer This role is responsible for leading and evolving key marketing and digital functions across the organization, including ecommerce, print media, digital marketing, social media, loyalty, retail media networks, and mobile marketing – all while translating enterprise strategy into actionable plans that drive growth, engagement, and brand differentiation. The VP of Marketing and Ecommerce holds end-to-end P&L accountability for digital business lines and oversees the strategy, operations, and cross-functional alignment of all company-wide marketing programs.

ESSENTIAL DUTIES AND RESPONSIBILITIES Strategic Leadership Provides the short- and long-term strategic vision for all Marketing and Ecommercefunctions across the organization. Partners with executive leadership to shape marketing priorities, translating enterprisestrategy into actionable roadmaps with defined KPIs, timelines, and deliverables. Leads the development and execution of integrated, omni-channel marketing strategies aligned with enterprise goals and growth priorities. Collaborates cross-functionally with Merchandising, Operations, IT, Finance, and Store Leadership to execute marketing programs that support company-wide initiatives.

Connects and builds exceptional relationships across all levels of the organization toensure alignment, visibility, and guest-focused execution.

Ecommerce P&L & Financial Management P&L Ownership:
Owns the e-commerce P&L, including revenue growth, margin,partnership and fulfillment economics, marketing investment, and operating expense. Financial Planning:
Develops financial plans, forecasts, and investment cases that support sustainable growth. Performance Metrics:
Defines and manages the core metrics governing the business:sales growth and penetration, conversion rate, average order value (AOV), repeatpurchase/retention, fulfillment performance, cost per order, and digital customer satisfaction. Budgetary Oversight:
Manages and optimizes the overall marketing budget, ensuring alignment with strategic priorities, measurable business outcomes, and improved ROIacross all channels.

Marketing, Digital & Retail Operations Oversees day-to-day operations of core marketing functions, including print mediaoperations, digital marketing, ecommerce platforms, social media, Loyalty, and mobilecustomer engagement channels. Ensures consistent brand positioning and localized relevance across all Festival Foodsmarkets to drive sales growth, elevate the guest experience, and delight guests. Identifies, evaluates, and implements best practices, martech stack tools, analytics, and automation technologies to streamline processes and elevate marketing capabilities.

Monitors local, regional, and national market and sales dynamics to ensure proactiveresponsiveness to industry trends. Represents Festival Foods at industry events, vendor partnerships, trade associations,and relevant professional organizations.

Team Leadership & Talent Development Leads, mentors, and develops a high-performing team of directors, managers, and associates; fosters a culture of accountability, innovation, and continuous…