Produce & Floral Senior Director

Location :
Name

Green Bay Support Office

Full-Time

We are a Wisconsin grocer that is committed to giving back to the communities it serves and providing guests with exceptional service and value. We operate +40 full-service supermarkets across the state of Wisconsin.

At Festival, people are at the top of our list. You’ll see it in everything from our daily interactions to how we treat our guests – even in our extensive associate benefits and programs.

Job Title:
Produce & Floral Senior Director

Reports To:
Sr. V.P. of Fresh Foods

The Produce & Floral Senior Director leads the strategic direction, operational excellence, and performance of Festival’s Produce & Floral merchandising programs across all store locations. This role drives consistent execution, develops high-performing leaders, and supports market priorities to deliver strong results across the department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Provides enterprise leadership for the Produce and Floral business, overseeing Produce & Floral Training and Execution Specialists and Buyers while developing department managers across all company store locations.
• Analyzes market trends, category performance, and guest insights to introduce new items and drive innovation & technology enhancements within Produce and Floral.
• Establishes, executes, and continuously improves standards for team performance, guest service, food safety, and in-store merchandising.
• Directs all purchasing, product selection, promotional strategy, and advertising plans to support profitable growth and market competitiveness.
• Oversees and ensures compliance with all food safety programs, maintaining the highest standards of quality, safety, and regulatory adherence.
• Manages everyday and seasonal assortments across all store locations, ensuring alignment with consumer demand, seasonal availability, and brand standards.
• Leads retail pricing strategy for Produce and Floral, including competitive price indexing, promotional pricing, and value positioning by market.
• Plans and executes advertising strategies by regional market in partnership with internal teams and external partners.
• Regularly evaluates the competitive landscape through market visits and analysis.
• Partners with Store Operations leadership to drive strong store execution, effective merchandising programs, and consistent guest experiences through regular store visits.
• Builds and maintains strategic supplier relationships, creating joint business plans that support quality, innovation, and profitable sales growth.
• Establishes and maintains quality standards for Produce and Floral, addressing opportunities related to product quality, sourcing, and presentation.
• Oversees departmental profitability, ensuring results align with the Annual Operating Plan and adjusting strategies as needed to meet financial goals.
• Leads annual forecasting, budgeting, and the development, compilation, and review of the Annual Operating Plan for Produce and Floral.
• Investigates and resolves escalated concerns related to product quality, quantity, and service to protect guest trust and brand integrity.
• Develops standard operating procedures (SOPs) and identifies training needs to support consistent execution and capability development across teams.
• Maintains deep industry knowledge, including seasonality of fresh produce & floral business, through participation in Produce and Floral events, supplier engagement, and visits to core growers to strengthen sourcing and supply chain insight.
• Regular, timely attendance in compliance with the work schedule, and adequate notice to find a replacement for occasional absences.
• Other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential job duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 5+ years of progressive leadership experience in a retail environment, including a minimum of 3 years…