Manager, Commercial Website

Commercial Website Manager,

At Ford Motor Company, we believe that freedom of movement drives human progress. Within Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, and service solutions that maximize uptime, lower total cost of ownership, and accelerate productivity for commercial and fleet customers of all sizes.

In this position…

The Commercial Website Manager,  is a digital subject matter expert and strategic orchestrator responsible for defining, optimizing, and scaling the end-to-end digital web experience across  Partnering closely with Product, Marketing, Merchandising, UX, and Engineering, this role will architect cohesive customer journeys across the Shop, Buy, and Own lifecycle. You will champion digital merchandising and site optimization across the integrated Ford Pro portfolio—spanning Commercial Vehicles, Software, Charging Solutions, Maintenance/Service, and Commercial Financing.

Leveraging enterprise tools like Adobe Experience Cloud and Salesforce, you will ensure  delivers high-converting, personalized, and intuitive commercial customer experiences.

What you'll do…

• Lead  Digital Strategy & Execution:
  Own and drive the digital web experience for , ensuring a best-in-class, always-on digital storefront that serves the distinct needs of commercial fleet customers (from small businesses and trades to regional and large enterprise/government fleets).

• Cross-Functional Leadership:
  Serve as the primary day-to-day website point of contact for key stakeholder and supporting teams, including Ford Pro business teams (Brand, Sales, Service, Software), GDIA, Enterprise Technology

• Full-Funnel Customer Journeys:
  Map, build, and optimize seamless end-to-end user journeys across Shop, Buy, and Own stages, bridging digital touchpoints with offline commercial dealer and field sales channels.

• Portfolio Merchandising & Ecosystem Integration:
  Drive cross-pillar digital merchandising across Ford Pro's complete commercial suite— Vehicles, Software, Service and Commercial Financing.

• Site Optimization & Conversion Rate Optimization:
  Lead continuous website optimization, personalization, and A/B/multivariate testing programs to enhance traffic quality, engagement, lead generation, vehicle reservation/ordering conversion, and software/service adoption.

• Martech Platform SME (Adobe & Salesforce):
  Act as the primary digital web platform SME, working hands-on and strategically with Adobe Experience Cloud (AEM, Adobe Target, Adobe Analytics) and Salesforce (Marketing Cloud, CRM/Sales Cloud, Experience/Commerce) to deliver dynamic content, personalized segments, and next best actions through the customer journey.

• Data-Driven Insights & Analytics:
  Continuously monitor and analyze web traffic, funnel drop-offs, user behavior, and commercial conversion metrics. Establish KPIs, translate performance data into actionable product and merchandising tactics, and report ROI and business impact to leadership.

• Commercial Segment Specialization:
  Incorporate commercial persona nuances (TCO considerations, payload/towing specifications, fleet management tools, charging uptime) into clear, high-impact digital messaging and intuitive web tools.

• Cross-Functional & Agency Leadership:
  Lead cross-functional agency partners and collaborate with Product Managers, UX/UI Designers, Content Strategists, and Software Engineers to align roadmaps, backlogs, and release schedules with commercial business priorities.

You'll have…

• 5+ years of demonstrated success in digital web experience, eCommerce, or digital merchandising within complex enterprise environments.

• 3+ years of hands-on and strategic experience working with the Adobe Suite of Products…