ADAS Strategy Director

ADAS Strategy Director

Ford Motor Company

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves, and build a better world — together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Ford is transforming the transportation industry, delivering higher levels of automation, continuously upgradeable performance, and seamless connected experiences. Software, connectivity, and data are the cornerstones of this transformation, providing the foundation for how Ford will compete and win. This role is central to Ford’s success in enabling a truly software‑defined vehicle.

In this position
, the person in this position will be the global leader for ADAS strategy within the Technology Strategy organization, leading a multi‑disciplinary team to define the future of Ford’s ADAS technology platforms. You will work closely with technical experts and executive leadership to define the compute, sensing, software, and feature roadmaps needed to keep Ford on the cutting edge of ADAS technology, while ensuring these systems meet corporate cost, quality, and complexity objectives.

You will also be responsible for managing Ford’s ADAS investment portfolio—ensuring sufficient resources to achieve our objectives and driving clear trade‑off decisions where needed. In addition, you will lead systematic competitive intelligence and benchmarking across OEMs, suppliers, startups, and ecosystem partners, leveraging supplier relationships, industry consortiums, competitive tear‑downs, and major tech events to inform strategy. You will serve as the company’s subject‑matter expert on current and future ADAS industry trends, competitive analysis and threat identification, and ADAS technology migration across Ford’s global portfolio.

• Own Ford’s global ADAS strategy
  • Work closely with subject‑matter experts and executive leadership to synthesize industry trends, portfolio needs, and corporate objectives into a forward‑looking ADAS strategy that keeps Ford at the leading edge.
• Define future ADAS experiences and enabling technology
  • Partner with engineering, product, and digital teams to define and refine key future ADAS customer experiences.
  • Define the required compute platforms, sensing configurations, and software enablers to deliver those experiences.
• Manage ADAS complexity across the portfolio
  • Establish and maintain a “menu” of ADAS system configurations with engineering.
  • Collaborate with technology platform and vehicle program teams to develop offering strategies for each vehicle program and region.
  • Evaluate complexity‑driving requests through a cost–benefit lens and drive decisions to closure.
• Manage the ADAS investment portfolio within the technology cycle plan
  • Ensure sufficient funding to achieve ADAS objectives, supported by accurate and traceable modeling of resource requirements.
  • Raise new cycle‑plan funding requests and identify opportunities for spending reduction when needed.
• Lead competitive intelligence, benchmarking, and external scanning for ADAS
  • Maintain a constantly refreshed, data‑driven view of the ADAS industry, including competitive trends and threats, emerging technologies, and cost‑reduction opportunities.
  • Leverage supplier engagements, industry consortiums, competitive tear‑downs, public announcements, analyst research, and major tech/industry events to inform Ford’s ADAS strategy and roadmaps.
  • Translate external insights into clear recommendations on ADAS platforms, features, and investments.
• Co‑lead Technology Strategy organization initiatives
  • Co‑lead technology unit papers and High Priority Studies alongside matched‑pair partners in the Technology Strategy organization.
  • Ensure ADAS initiatives meet deliverable requirements and business case targets for uMR, uPS, and uPSC milestones.
• Maintain ADAS technology and business health databases
  • Own and curate databases tracking ADAS technology proliferation, feature take‑rates, and platform usage across the Ford portfolio.
  • Provide a clear source of truth on ADAS business health and deployment status.
• Support the Unified Backlog process
  • Review…