Social Media Specialist

Apply for the Social Media Specialist role at Campbell Marketing & Communications
.

Campbell Marketing & Communications is looking for a creative and enthusiastic Social Media Specialist to help ideate and manage a global social media brand’s accounts. The individual will work both as an individual contributor and collaboratively with a team overseeing a multitude of projects from trends to long‑term campaigns.

Applicants should have 3+ years of social media experience with strong interpersonal skills (verbal and written), be self‑motivated, and able to work independently in a high‑volume environment.

• Serve as the primary point of contact for assigned clients, managing day‑to‑day communication, and overseeing all account‑related activities.
• Develop and maintain a strong understanding of each client’s business objectives, industry, and target audience.
• Work with clients and internal team members to ensure client success, leading multiple accounts and providing mentorship to teammates.
• Collaborate with all teams within Campbell Marketing & Communications regularly to develop external communications social media.
• Lead social media moderation and community management, engagement for assigned clients.
• Work with a team daily to develop social content calendars for assigned clients.
• Provide insight, content recommendations based on social media reports.
• Identify and brainstorm channel‑specific trends and opportunities to enhance social content regularly.
• Attend events and liaise with clients to cover activities from a social media perspective.

• Bachelor’s degree or equivalent in digital media, marketing, public relations, communications, or related field.
• Three or more years of experience in a Social Media Manager role.
• Knowledge of motorsports with NASCAR, NHRA, Formula Drift and Sprint Car.
• Strong hands‑on experience with, and understanding of, current and emerging social networks, including Facebook, Instagram, Tik Tok, Twitter and Linked In.
• Proficient in strategic thinking, adept at interpreting analytics, and skilled in delivering performance‑enhancing recommendations for social channels.
• One to two years’ experience with social media ad buys.
• Proficient in Adobe Creative Suite/Photoshop.
• Strong verbal, written communication, and public speaking skills.
• Excellent multitasking skills.
• Automotive market knowledge is a plus.
• Content creation abilities (photo, graphic design) are a plus.
• Light travel required (3‑5 events/year), including some weekend/evening hours.

• Detail Oriented: quality and precision‑focused.
• Innovative: innovative and risk‑taking.
• Stable: traditional, stable, strong processes.
• Outcome Oriented: results‑focused with strong performance culture.
• People Oriented: supportive and fairness‑focused.
• Inclusive: welcomes diversity of thoughts, experiences, and expressions.
• Team Oriented: cooperative and collaborative.

• Location:
  
  Charlotte, NC (remote) OR Detroit, MI (Hybrid).
• A Detroit, MI based role would require a hybrid schedule, working out of our Dearborn, MI office 2‑3 days per week.
• Salary range starts at $52,681.00 – negotiable based on experience.
• A valid Driver’s License and clear driving record are required.
• This is a U.S. based role.
• Sponsorship is not available for this position.

Campbell Marketing & Communications is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.

Mid‑Senior level

Full‑time

Marketing and Sales

Advertising Services