Marketing and Brand Manager, Energy

Position: Marketing and Brand Manager, Ford Energy
We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Ford Energy is a newly formed, wholly-owned subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. Leveraging Ford’s century of manufacturing excellence and world-class battery energy storage systems (BESS) technology, Ford Energy designs, manufactures, and services grid-scale and commercial DC battery energy storage systems (BESS). Ford Energy is uniquely positioned to capture the growing demand for reliable, US-built energy storage systems.

We are not just building batteries; we are building the infrastructure for the next generation of the American grid.

Why Ford Energy?

At Ford Energy, you have the backing of an industrial manufacturing powerhouse with the agility of a dedicated energy startup offering industry-leading technology. We offer a competitive compensation package including performance-based bonuses, Ford vehicle discounts, and the opportunity to shape the energy strategy of one of the world's most iconic  this position...We are establishing the marketing function from the ground up, and this is the role that builds it.

This is a job for a hands-on B2B marketer with the skills to develop and execute the marketing strategy for Ford Energy alongside our communications and sales teams: turning real technical strength into awareness, consideration, and pipeline with commercial energy buyers.

This role has potential to grow as Ford Energy scales. The scope of this job expands with the business, and the person who succeeds in it will be architecting the function they can eventually lead. You will be closer to the product, the sales team, and the customer than any marketing job at a company this size normally allows.

You will have...

Education:

Bachelor’s degree in marketing, business, engineering, or a related field, or equivalent experience5 to 7 years of B2B marketing experience:
Meaningful time as a marketer for energy, industrial, infrastructure, or technical hardware/software products.
2 to 3 years of managerial experience

Product marketing depth:
You have taken a technical product and turned it into positioning, collateral, and sales tools that a commercial team actually used. You can show us the work.

A builder’s track record:
You have shipped campaigns and programs end to end with small teams and small budgets, ideally in a startup or a new business unit inside a larger company.

Strong writing:
You can distill complex technical and regulatory concepts into clear, persuasive language for executives and technical buyers.

Even better, you will have...BESS, renewables, EV charging or grid-adjacent experience:
You do not need to arrive as an expert in battery chemistry. You do need the learning agility to become fluent quickly.

Working familiarity with tools:
Ability to automate processes using AI and experience in CRM platforms like Salesforce.

Strong collaboration:
Bias for working together across functions and with external parties, including suppliers.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a change maker, a technical expert, a culture builder…or…