Social Media Specialist

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Functional area

s/departments where this position may be located:

• ACCESS

The Social Media Specialist is responsible for building and managing social media projects and channels to maximize the organization's online presence and brand. This individual will create, deploy, edit and manage social media content from start to finish and oversee social media content and creativity for all major campaigns, events, exhibitions, festivals and strategic goals. The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms.

The Specialist serves as project lead for the organization's social media channels - including drafting creative, sourcing appropriate imagery, obtaining all necessary approvals, and the sharing across designated channels. They will show creativity, work independently, and will coordinate with the organization leadership and Communications team to strategically support branding.

• Responsible for development, execution, and reporting of organization social media strategies in support of organization's established strategic goals
• Create/manage social media campaigns, posts, and creative assets
• Generate regular metrics reports on social media platforms for organization leadership and Marketing and Communications team
• Research and make recommendations on new technologies, platforms, and trends in the social media space applicable to organization's brand, exhibits, etc.
• Implement new social media/digital tools in support of organization/department strategic goals
• Assist with mobile apps/website, when applicable
• Collaborate across functions to deliver an effective social media strategy and suggest creative ways to grow the department's following and engagement and promote the organization brand
• Post/curate organization's presence and interact with constituents/followers on social platforms to support strategic goals and department brand identity.
• Monitor and manage all interactions on organization's social platforms including comment moderation/interaction across all platforms
• Engage with the cultural/arts community/Arab IG/Twitter to coordinate and extend social presence
• Ensure social content messaging aligns with marketing and communications efforts
• Create meaningful storytelling and content
• Oversee social media content for all organization/department promotions, events, exhibitions, etc.
• Maintain high awareness of trends and best practices in digital marketing, communications, and social media
• Identify any emerging social media platforms
• Identify new ways to activate participation and feedback on social media platforms
• Operate standard office equipment and use required software applications
• Perform other duties and responsibilities as assigned

Knowledge of:

• Demonstrated experience working with social media/digital tools and dashboards, including Sprout Social, Asana, Adobe Creative Suite desired
• Demonstrated knowledge of social media platforms including IG;
  Facebook;
  Twitter;
  Tik Tok
• Demonstrated success with building social engagement across channels
• Strong storytelling and communications intuition; ability to identify and react to trending topics, events
• Demonstrated experience in editing copy and accuracy in spelling, grammar and fact checking
• Strong written and oral communications skills; demonstrated creativity in content creation and oversight
• Strong multi-tasking skills with a keen attention to detail
• Proficiency in Arabic is a plus

• Pr…