Marketing ​/ Advertising ​/ PR, Digital Marketing, Marketing Management

Dearborn, United States | Posted on 06/20/2021

The ideal candidate for this position will have a proven track record of working in Marketing ,Advertising, Social Media, directing Content Direction, PR/Events/Exhibitions, building and presenting quarterly marketing budgets based on thoroughly researched market and competitor analysis, current trends and forecasting brand recognition strategies and growth. He/She would also be experienced in shifting trends from traditional marketing methodologies to digitized media techniques for enhancing brand reach and strategizing specific target marketing.

Experience with Brand Management.

Key Responsibilities include
:

• Developing the marketing strategy for the company in line with company objectives.
• Overseeing the company's marketing budget.
• Develop and execute strategic content and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Working closely with design agencies and assisting with new product launches.
• Monitor digital analytics to measure the effectiveness of on-line communications

Qualifications:

• 3+ years of experience with an agency, client, media company, or sales organization background
• Superior Microsoft Excel skills and Power point
• Must have digital marketing experience
• Excellent communication skills required with capability to speak in front of large groups
• Meticulous with a keen eye for detail
• Strong organization and project management skills with an ability to handle multiple projects simultaneously
• Ensure content is optimized for search engine indexing, and update daily
• Develop and implement digital strategic plans
• Manage digital channels and create engaging content – including Face-book posts, social media graphics, video, etc.
• All other duties as assigned by management
• Deliver high performing Lead and Traffic generation programs across all digital channels including SEO/Local, SEM, email, affiliate, social, video and display advertising.
• Implement email marketing program by devising a clear lead marketing strategy, composing visually appealing email templates, segmenting audiences from the Internet, and oversee deployment of campaigns
• Trade show support
• Good connection with PR channels ( Media, Journalist, TV, Radio ) is a Plus

ob Types:
Full-time, Part-time, Internship, Contract