Manager, Commercial CRM

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of  this position...Owns both the design and execution of the commercial customer journey strategy across all the commercial pillars - defining where the journey should go, making it real in the Martech stack, and keeping it current as business conditions shift.

As the Commercial CRM Manager, you will be the master storyteller behind our customer engagement lifecycle.

You will be responsible for envisioning and defining how we interact with our commercial customers, ensuring every touchpoint is purposeful, data-driven, and aligned with our business objectives. You will bridge the gap between customer experience, business goals and technical execution, designing the blueprints that our technical teams will build.

You'll have...Bachelor's degree

At least 5 years in CRM, lifecycle, or marketing automation, including 3+ years in B2B or account-based marketing (long cycles, multiple decision-makers, channel sales).Proven ownership of journey strategy — blueprints, segmentation frameworks, and roadmaps

Proven ownership of live multi-step journeys from spec through launch and optimization.

Track record managing a shared campaign calendar across competing stakeholders.

Working knowledge of CRM/Mar Tech: deep tech stack expertise and accounts, contacts, leads, opportunities, lifecycle stages.

Analytical fluency: funnel and cohort analysis, test design, control groups, basic business-case modeling.

Understanding of deliverability, consent/preference management, and account-to-contact identity resolution.

Strategic clarity — can state a journey point of view, the evidence, and what it will and won't deliver.

Operational rigor — documents logic and prevents the errors that erode trust in CRM.Systems thinking — anticipates downstream contact conflicts before launch.

Comfort switching altitude — executive narrative in the morning, journey canvas debugging in the afternoon.

Even better, you may have...Commercial vehicle, fleet, automotive, or other B2B experience.

Formal journey mapping, plus workshop facilitation with cross-functional and executive audiences.

Telematics, connected-service, or product-usage data as a journey trigger and segmentation source.

Marketing-to-sales handoff design: lead scoring, routing, SLA enforcement, closed-loop attribution.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a change maker, a technical expert, a culture builder…or all of the above?

No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more Family building benefits including…