Manager, Shop & Buy Website

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

Are you passionate about building brands through connected digital experiences? We are looking for a strategic, results-oriented leader to set the direction for Ford’s website strategy, creative execution, and marketing technology deployment.

The
Consumer Web Manager (Discover/Shop) willbring Ford’svehicles to lifeonline by connecting business strategy, customer insights, and digital marketing execution. This strategic digital marketing leader will guide collaboration across Analytic sand Data, User Experience, Brand Marketing, and Digital Product Management teams to create connected website experiences that engage prospects, support the shopping journey, and deliver measurable business value.

• Lead the translation of Product, Brand, Integrated Services, and business priorities into integrated digital marketing strategies and campaigns that deliver measurable results across Ford’s Tier 1 consumer web experiences.
• Serve as the senior cross-functional lead across Product, Brand Marketing, Integrated Services, Global Digital, Media Communications, Global Media & Partnerships, Analytics & Data, User Experience, and agency partners to align website strategy, messaging, and execution.
• Own campaign planning and go-to-market execution for major launches, product enhancements, promotional moments, incentives, and targeted audience initiatives, ensuring high-visibility programs are coordinated across owned and paid media.
• Direct agency creative teams in translating Ford’s brand and product stories into clear, compelling Tier 1 digital assets that drive consideration, engagement, and conversion.
• Lead content strategy specialists in managing vehicle and feature content informed by consumer needs, behaviors, audience requirements, and shopping-journey insights.
• Partner with Analytics and Data teams to advance test-and-learn plans across vehicle homepages and feature pages, using performance insights to shape optimization and personalization recommendations.
• Translate complex program, offer, and audience data into accurate, consumer-friendly messaging, while establishing clear briefs and streamlined inputs that enable agency partners to execute efficiently.
• Apply agentic and generative AI tools to enhance content development, improve workflow efficiency, and support more personalized digital experiences.
• Monitor competitors, emerging consumer behaviors, and industry best practices, and regularly translate digital marketing learnings into actionable recommendations for Ford leadership and partner teams.
• Own day-to-day core website operations, maintaining alignment in tone, messaging, governance, and delivery through agency leadership and cross-functional collaboration.
• Drive process improvements across internal Ford teams and external partners to strengthen operating discipline, accelerate delivery, and improve the quality and consistency of consumer-facing experiences

• Bachelor’s degree in marketing, communications, or a related field required.
• Minimum of 10 years of professional experience in automotive, brand marketing, digital marketing, or a related field.
• At least 10 years of progressively responsible digital experience, including leadership of complex, cross-functional initiatives.
• Strong knowledge of advertising technology, search engine optimization (SEO), AI optimization and generative engine…