Admission Counselor​/Assistant Director of Music

Admission Counselor/Assistant Director of Music Recruitment

Admissions

Decorah, IA

Benefits Eligible

Job Description

Wage: $36,000 - $50,000

SUMMARY
:

The Admission Counselor / Assistant Director of Music Recruitment is responsible for recruiting, counseling, and managing relationships with prospective Luther College students interested in music. Serving as the primary Admissions contact for prospective music students, this position develops and implements a strategic music recruitment plan in collaboration with Music and Enrollment leaders.

Responsibilities also include individual college counseling (for all prospective students), group presentations, proactive communication, participation in campus visit programs, and evaluation of music activities and marketing strategies, with recommendations to strengthen effectiveness and outcomes. They will be involved in the creation of music marketing materials, enrollment reporting, and broader relationship building with key constituents.

The position also serves as a liaison between Admissions and the Music Department and coordinates key components of the music scholarship audition process. Extensive travel during the spring, summer, and fall recruitment seasons is required.

ESSENTIAL DUTIES and RESPONSIBILITIES
:

Recruitment and Enrollment

• Manage and implement an annual recruitment plan for students who are interested in music.
• Build and maintain relationships with prospective students and their families, high school counselors, community-based organizations, and other key influencers.
• Plan and conduct school visits, attend college fairs and community events, and represent the college at other recruitment events. Many of these will have a focus around music however, some will not.
• Monitor performance indicators (i.e. # of auditions) and adjust recruitment strategies accordingly based on enrollment goals and market conditions.
• Communicate with students and families via email, text, phone, virtual meetings, and in-person interactions.
• Collaborate with Enrollment colleagues and campus wide partners around visitor schedules and student cases.

Student and Family Engagement

• Conduct admissions conversations with individual students and families.
• Provide accurate and timely information regarding academic programs, student life, financial aid, scholarships, and the admissions process.
• Assess and respond to student needs and opportunities throughout the recruitment process, especially for those interested in music at Luther.

Admissions Operations and Counseling

• Maintain accurate records regarding recruitment travel, admission and scholarships.
• Utilize the institution’s CRM (Slate) for admissions processes, communication, and data analysis.
• Ensure student information for all Dorian participants is added to Slate and perform outreach.

Events and Campus Visits

• Participate in the planning and execution of campus visit programs, off-campus student events, and other recruitment activities.
• Assist with campus visit coverage, including counselor chats and event presentations.
• Travel to represent Luther Music and host the Luther Music booth at set conventions (typically 7 – 10 per calendar year).
• Organize recruitment travel for music related conferences and conventions.

Strategic Projects and Campus Partnerships

• Serve as liaison to the Music department and Dorian-related programming.
• Execute music scholarship protocols, audition planning (in-person & virtual) and logistics for music auditions. This may include partnering with Visit Event staff and Faculty to schedule auditions.
• Maintain inventory and ordering for Luther Music items shared with prospective music students
• Manage webpage content for the prospective music student pages on Luther’s site.
• In collaboration with Enrollment &…