Associate Director, US Acute Therapies Marketing
Listed on 2026-01-22
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Healthcare
Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies.
Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.
We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.
Your role at VantiveWe are looking for an Associate Director to oversee business growth strategy for the continuous renal replacement therapy (CRRT) portfolio. CRRT is a continuous dialysis modality utilized in intensive care units to support patients experiencing acute kidney injury. This area represents a substantial growth opportunity aligned with Vantive’s mission of extending lives and broadening possibilities through advanced vital organ therapies. The Associate Director will be responsible for market segmentation, identifying avenues for expansion, and formulating strategies to enhance Vantive’s leadership within the CRRT sector.
The role requires close collaboration with global marketing, sales, medical affairs, market access, regulatory, legal, and operations teams to achieve meaningful business outcomes.
- Develop and execute comprehensive business growth strategies for CRRT, including market segmentation, customer targeting, and competitive positioning
- Analyze market trends, customer needs, and competitive dynamics to identify new opportunities for CRRT therapy expansion
- Refine financial forecasts, pricing strategies, and long‑range plans to support sustainable growth in the CRRT business
- Drive cross‑functional collaboration and accountability with internal and external stakeholders to ensure alignment on business objectives and execution plans
- Build, further develop, and leverage relationships with key customers and hospitals to validate market assumptions and to support education and awareness initiatives for CRRT
- Develop and implement segmentation strategies to optimize resource allocation and maximize market impact
- Lead the development of sales training, promotional materials, and medical education initiatives to support consistent, aligned, and on‑brand promotion of CRRT, working with internal stakeholders and third‑party creative agencies to plan, create, and launch campaigns and compelling stories around the value propositions and messaging that will resonate with target audiences
- Monitor and report on key performance indicators (KPI s) to track financial and operational progress, adjusting strategies as needed based on market dynamics
- Maintain ongoing P&L and scenario modeling to support business decision making
- Mentor peers and manage team member(s), fostering professional growth and supporting a collaborative, high‑performance culture
- BS/BA degree required, MBA preferred
- 8+ year marketing experience required, including demonstrated success in business growth and strategy roles
- 5+ years demonstrated marketing experience within the healthcare, pharmaceutical, medication device, and/or life science industries preferred
- Strong communication, collaboration, presentation, and organizational skills
- Ability to analyze and find creative, innovative solutions to business challenges
- Digital literacy includes Project Management tools, Microsoft Office Suite (including CoPilot),
We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay…
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