Digital Product Content Specialist

Company Description

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged to be their authentic selves, and where our differences and unique perspectives are a key strength.

The Digital Product Content Specialist executes the Fortune Brands digital product content strategy and related processes. This role will focus on leveraging digital product content to build the brand and maximize discoverability on key retailer websites including, but not limited to:
Amazon, , , and Walmart. Core to this role is the management and distribution of digital assets, product copy, and enhanced content to ensure the brand is driving online conversion. The Digital Product Content Specialist will collaborate with Digital Marketing, Product, and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.

• Assist the Digital Content Manager in executing a holistic digital product content strategy for the e-commerce channel, with emphasis on consumer engagement and retailer search optimization.
• Develop, deploy, and optimize best-in-class digital merchandising assets tailored to retailer websites.
• Syndicate accurate product information to online retailers via content management portals and systems (e.g., Salsify).
• Audit and document enterprise processes for developing and deploying digital product content.
• Develop and maintain a detailed monthly production and deployment calendar.
• Assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze digital content investments with key retailer accounts to determine ROI and customer impact.
• Evaluate major retailers using the digital product content scorecard.
• Leverage internal and external data sources to gather industry benchmarks.
• Manage day-to-day relationships with outside digital content vendors.
• Follow internal processes while identifying opportunities to improve team efficiency.

• Bachelor’s degree in Marketing, Communications, Business, or related field and 3+ years of experience in Marketing, Advertising, Customer Service, or related field; or high school diploma with 6+ years of relevant experience.
• Experience in consumer durables products is a plus.
• Demonstrated curiosity and passion for product content marketing and developing best-in-class content.
• Ownership mentality with proven ability to meet deadlines, manage projects independently, and collaborate effectively.
• Track record of success in fast-paced environments with multiple projects.
• Strong team player with cross-functional collaboration experience.
• Familiarity with Salsify Product Content Management Platform preferred.
• Understanding of SEO, PPC, and Display Advertising as they relate to digital copy.
• Willingness to learn and adopt AI tools—especially Microsoft Copilot—for content creation, optimization, and workflow efficiency, with commitment to responsible use.
• Familiarity with product content management platforms.

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring…