Senior Manager, Affinity Marketing

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

As the Senior Manager, Affinity Marketing
, you will lead the strategic development and execution of partner marketing initiatives for Flo
, our smart water security brand. In this highly collaborative role, you’ll work closely with affinity partners to create and implement marketing strategies that effectively reach their customer bases driving brand awareness, adoption, and measurable sales outcomes.

You’ll play a central role in aligning internal cross-functional teams, including Brand, Digital, and Sales, to deliver scalable and results-oriented programs. This role is ideal for a strategic, relationship-driven professional who thrives in a fast-paced environment and is motivated by working together to drive shared success.

At FBIN, we value individuals who can Think Fast
, using data and insights to make thoughtful, timely decisions.
Work It Together
, building trust and collaboration across internal teams and external partners. And Make the Hard Call
, thoughtfully balancing competing priorities and focusing on the work that matters most.

POSITION LOCATION: This role is eligible for a hybrid schedule our of our Deerfield, IL office or San Francisco, CA office. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, IL. The campus will offer vibrant work spaces for collaboration, along with amenities for dining, onsite daycare, fitness, and recreation.

What you will be doing:

• Develop and execute partner marketing strategies that enable affinity partners to effectively market the Flo by Moen product to their customers or members.
• Collaborate with Affinity Account leads to align marketing tactics with sales goals and partner objectives.
• Lead integrated marketing efforts across Moen and partner teams (Brand, IT, eCommerce, Digital) to meet quarterly revenue targets.
• Manage, measure, and optimize partner-driven customer acquisition initiatives, using insights to improve ROI and influence decision-making.
• Co-develop PR and earned media strategies with the Moen Brand team to generate consumer interest and drive measurable partner sales.
• Serve as the key marketing and PR contact for a diverse set of affinity partners, ensuring alignment on go-to-market strategies and shared goals.
• Apply business and financial acumen to make strategic recommendations that support revenue and margin growth.
• Oversee the marketing budget for Flo Insurance and Affinity Sales, ensuring spend efficiency and accountability.
• Lead and support direct reports in managing event/tradeshow strategies and achieving key performance targets.
• Act as a trusted advisor and consultant to partners, offering guidance that drives adoption, engagement, and long-term growth.
• Stay ahead of market and industry trends through field travel, competitive analysis, and collaboration with Sales, Segment, and Category Management teams.

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of marketing experience, including digital marketing, preferably with experience marketing products or services through partners.
• 2+ years of team leadership experience…