Senior Manager, Commercial Marketing - Connected Care

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Baxter is committed to driving connectivity for patients, clinicians, and customers across healthcare settings. Baxter’s Connected Care Group focuses on two critical areas: (1)
Digital Products , delivering connected devices and software to customers, and (2)
Digital Platforms , facilitating software development across Baxter’s medical devices with a unified architecture to accelerate customer-focused solutions. The portfolio includes key offerings that drive revenue and advance Baxter’s mission to save and sustain lives while shaping the future of healthcare.

The Senior Manager of Commercial Marketing is a key downstream marketing leader responsible for commercialization, market adoption, customer engagement, and portfolio growth across Baxter’s Connected Care portfolio. Reporting to the Director of Marketing, this role translates product strategy into market success through compelling positioning, sales enablement, customer engagement programs, launch excellence, and data-driven commercial insights.

This leader partners closely with Product Management, Product Marketing, Sales, Medical Affairs, Regional Marketing, Mar Com, R&D, and Service teams to develop differentiated value propositions, drive customer adoption, optimize commercial performance, and accelerate portfolio growth. The role requires an individual who can simplify complex healthcare technology concepts, influence across a highly matrixed organization, and leverage analytics to inform business decisions.

Key stakeholders in the Connected Care Group include Product Management, Product (upstream) Marketing, Marketing Communications (Mar Com), Sales, R&D, Project Management, and Operations. Across the broader organization, she/he will also interact with other marketing, product management, medical affairs, sales, regional, legal, and quality teams.

To be successful, this marketer will balance quick results with a longer-term approach to the strategy and portfolio. This role requires adaptability and flexibility in a fast-paced and evolving environment. Success requires a highly collaborative, visible individual who can effectively influence within and across organizations while navigating changing business priorities. We are seeking a collaborative, high-energy, and agile individual who has an in-depth knowledge of the healthcare and technology ecosystem.

Success in this role will be measured by product adoption, customer engagement, commercial readiness, pipeline influence, launch execution, and contribution to portfolio growth.

Raleigh, N.C. Deerfield, IL Bellevue, WA

• Driving portfolio growth and commercial performance by monitoring adoption, utilization, pipeline, revenue, retention, and marketing KPIs, translating insights into actions that improve business results.
• Developing and executing commercialization, go-to-market, and product launch strategies that align product vision with market opportunities, customer…