US Commercial Marketing Manager

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Your role :
The Manager, US Commercial Specialty Marketing is responsible for leading downstream marketing strategies and commercial initiatives for the assigned product portfolio. Reporting to the Senior Director, US Commercial Marketing, this role drives product commercialization, market adoption, customer engagement, and sales enablement to support business growth and portfolio performance.

What you'll be doing:
Serves as the US product management lead and subject matter expert for the Patient Support Systems specialty portfolio, including smart beds and surfaces.

Leads product launches, developing go-to-market strategies, objectives, KPIs, and training plans to drive market adoption.

Owns pricing strategy, market analysis, promotional initiatives, channel programs, partnerships, and continuing education offerings.

Partners with sales and marketing teams to execute customer-focused strategies, segmentation plans, and revenue growth initiatives.

Develops impactful marketing and sales tools based on customer needs and value propositions across healthcare stakeholder groups.

Represents the business at conferences, customer meetings, workshops, demonstrations, and other industry events to drive engagement and support sales efforts.

Gathers and leverages market intelligence, customer feedback, competitive insights, and industry trends to influence product strategy and innovation.

Collaborates with global marketing, medical affairs, and sales training teams to strengthen product positioning, evidence generation, customer education, and sales enablement.

What you'll bring:
Bachelor’s degree in Marketing, Business, or a related field;
Master’s preferred.
6+ years of Product Management or Marketing experience, ideally within medical devices or capital equipment.

Strong communication and presentation skills with the ability to influence diverse stakeholder groups.

Proficiency in Microsoft Office, Salesforce, and ERP systems.

Ability to interpret and apply technical information, including manuals, bulletins, and schematics.

Data-driven mindset with experience analyzing market and business data to guide strategy.

Strong understanding of marketing, branding, product development, and commercialization processes.

Demonstrated ability to manage multiple priorities, lead through influence, solve complex problems, adapt to change, and travel up to 40%.Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $112,000 to $154,000 annually. The estimated range is meant to reflect…