Senior Loyalty Manager

Are you passionate about building customer loyalty, driving long-term engagement and creating strategies that deliver measurable commercial value?

We're seeking an experienced Loyalty Manager to lead the development and execution of an ambitious customer loyalty strategy for a leading consumer-facing business. This is a pivotal role focused on understanding customer behaviour, maximising customer lifetime value and delivering compelling loyalty propositions that strengthen customer relationships and drive sustainable growth.

This is not a traditional CRM role. We're looking for a commercially minded loyalty specialist who can shape strategy, influence senior stakeholders and develop programmes that genuinely enhance customer engagement and retention.

Key Responsibilities

* Develop and own the long-term loyalty strategy aligned to wider business objectives

* Drive customer retention, engagement and lifetime value through innovative loyalty initiatives

* Analyse customer behaviour, market trends and competitor activity to identify opportunities for growth

* Lead the optimisation and evolution of existing loyalty programmes

* Work cross-functionally with Commercial, Marketing, Digital, Insight and Product teams to deliver customer-centric initiatives

* Build compelling business cases and measure programme effectiveness through meaningful KPIs

* Identify opportunities to improve customer experiences and increase programme participation

* Utilise customer insight and data to inform decision-making and strategic recommendations

* Present performance, opportunities and recommendations to senior leadership teams

About You

* Proven experience in a Loyalty Manager, Loyalty Strategy, Customer Loyalty, Retention or Customer Engagement role

* Strong understanding of loyalty programme development and customer lifecycle management

* Commercially astute with the ability to translate customer insight into business outcomes

* Experience using customer data and analytics to shape strategy and measure success

* Strong stakeholder management and influencing skills

* Comfortable working across multiple business functions to deliver strategic initiatives

* Passionate about customer experience and creating meaningful customer relationships

* Excellent communication, presentation and project management skills

Why Apply?

This is an opportunity to join a business that genuinely values customer loyalty as a key driver of growth. You'll have the chance to shape strategy, influence decision-making at a senior level and make a visible impact on customer engagement and commercial performance.

If you're a strategic loyalty professional looking for your next challenge, we'd love to hear from you