Social Media Manager

Devs Lane is looking for a Social Media Manager who will build Devs Lane’s social presence from the ground up. You’ll be responsible for making our work visible,  showcasing what we build, how we work with global startups, and what makes our team and culture stand out.

This isn’t a “post and schedule” role. You’ll define our social voice, create high-quality content across platforms, and build a strong, credible presence that attracts talent, clients, and industry attention.

You’ll work from our Dehradun office, closely with the founders and core team. You’ll have access to real product stories, engineering insights, and client impact and your role will be  to turn all of that into content that people actually want to follow, engage with, and trust

Company Profile

Devs Lane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.

What You'll Do

Content Creation & Publishing (50% of time)

- Create platform-native content for Linked In, Instagram, Twitter/X, and You Tube
- Write compelling captions, posts, and threads adapted to each platform's audience and format
- Design visual content using tools like Canva (carousels, infographics, quote cards)
- Create shortform video content (Reels, Shorts) from available footage and photos
- Develop and maintain a consistent posting cadence across all platforms
- Showcase product work, engineering insights, team culture, hiring, and company updates

Community Building & Engagement (25% of time)

-  Respond to comments, DMs, and mentions promptly and thoughtfully
-  Engage proactively with relevant accounts (creators, founders, and potential partners)
-  Build relationships with creators, founders, and potential partners through social
-  Create content that encourages interaction (polls, questions, discussions, AMAs)
-  Monitor relevant conversations and trending topics for engagement opportunities

Strategy & Analytics (15% of time)

-  Develop and maintain social media content calendar
-  Track performance metrics (reach, engagement, follower growth, click through)
-  Analyze what's working and iterate based on data
-  Identify platform priorities and optimize resource allocation
-  Report social media performance to leadership regularly

Collaboration (10% of time)

-  Extract stories, photos, and updates from the internal teams (engineering, design, leadership)
-  Coordinate with leadership on messaging for key announcements
-  Support hiring and brand-building initiatives through social media
-  Help with recruitment marketing (job posts, employer brand content)

What Success Looks Like in 6 Months

- Consistent social presence:
Regular posting on Linked In, Instagram, and Twitter/X with platform-native content
- Measurable audience growth:
Follower growth and engagement rates above platform benchmarks
- Content pipeline:
Consistent flow of company, product, and team stories across platforms
- Engaged community:
Active comments, shares, and DMs from relevant audiences (founders, engineers, talent, partners)
- Content systems running:
Calendar, approval workflow, asset library, and analytics tracking in place
- Business impact:
Improved hiring pipeline and brand visibility

Must-Have Skills & Experience

1. Platform Native Content Creation (3-5 years)

-  Proven experience creating content optimized for Linked In, Instagram, and Twitter/X
-  Can create different formats for different platforms (carousels, Reels, threads, longform posts)
-  Comfortable creating visual content with accessible tools (Canva, Cap Cut, InShot)
-  Writes captions that match platform tone and audience expectations
-  Understands hooks, engagement patterns, and algorithms specific to each platform

2. Community Building & Engagement (3+ years)

- Experience growing social media presence organically (not through paid ads or bought followers)
- Proven ability to build engagement and community, not just broadcast content
- Responsive, thoughtful community management (comments, DMs, mentions)
- Can engage proactively with relevant accounts and conversations in the sector
- Understands how to…