Product Training Specialist

As a Product Demo Specialist, you’ll be at the forefront of demonstrating the features, functionality, and benefits of our industry‑leading products and services. Your audience will include potential customers, valued clients, and internal teams eager to learn. This is your chance to make a tangible impact by educating and inspiring others with your expertise in emergency equipment. Territory involves the state of Wisconsin and Northern Illinois.

If you’re a dynamic communicator with a knack for translating technical details into compelling demonstrations, we want you on our team! Apply today to help us drive understanding and excitement around our products.

• Product Knowledge:
  • Develop a deep understanding of the features, specifications, and capabilities of all products or services within the business segment.
  • Stay current on product updates, enhancements, and new releases to effectively showcase the latest offerings during demonstrations.
• Demonstration:
  • Collaborate with managers, sales teams, and marketing professionals to tailor demonstrations to meet the specific needs and interests of prospective clients.
  • Customize demonstration scripts, scenarios, and presentations to effectively communicate the value proposition of our products or services.
  • Prepare units for demonstration by inspecting, detailing, and cleaning before and after each demonstration.
  • Be a subject matter expert to address questions, concerns, and provide technical support to customers/operators during demonstrations; provide accurate and timely responses.
  • Showcase additional ancillary products available to enhance product performance.
• Unit Delivery:
  • Conduct training of products or services upon delivery.
  • Effectively communicate product features, benefits, and use cases in a clear, engaging, and persuasive manner.
  • Showcase additional ancillary products available to enhance product performance.
• Transportation Logistics:
  • Work with management to transport stock and demo equipment within Mac Queen’s area of responsibility.
• Feedback:
  • Gather feedback from participants following demonstrations and unit delivery to identify areas for improvement, enhancement, and opportunity for upsell.
  • Collaborate with internal teams to incorporate feedback into product development, demonstration materials, and processes to continuously improve the effectiveness of demonstrations.
• Administrative Responsibilities:
  • Maintain accurate records of demonstration activities, including participant feedback, questions, and outcomes.
  • Maintain updated travel schedule based on sales demands.

• Proven experience in conducting product demonstrations, preferably in a technical or sales‑related role.
• Strong technical aptitude and ability to quickly learn and understand complex products or services.
• Excellent communication and listening skills, including the ability to articulate technical concepts in a clear and compelling manner.
• Customer‑focused mindset with the ability to build rapport and establish trust with customers through active listening, empathy, and personalized recommendations.
• Strong critical thinking skills and ability to adapt to dynamic and evolving demonstration environments.
• Meticulous with excellent organizational and time‑management skills.
• Insurable driving record required.
• Ability to obtain Class (B) CDL required;
  Class (A) CDL preferred.
• Ability to travel frequently and for extended periods of time delivering units to customers or transporting equipment between Mac Queen locations.
• This role is deemed safety‑sensitive and will be subject to a drug test as a pre‑employment requisite.

• Bend, squat, climb, grasp, twist, reach, lift or otherwise move frequently for extended periods.
• Lift, move or otherwise transfer up to 50 lbs frequently, or more occasionally.
• Walk, stand or otherwise move about continuously.
• Typically sits, grasps items and performs keyboarding for occasional operation of a computer.
• Exposure to typical machine shop physical hazards including chemicals which may require respiratory protection.
• Travel by car or air frequently.

Mac Queen Equipment will reasonably accommodate the known disabilities of qualified…