Senior Salesforce Administrator

The Senior Salesforce Administrator is responsible for the day-to-day ownership, administration, optimization, and continued development of G10 Fulfillment's Salesforce environment. This role partners closely with Merchant Care, Operations, Sales, Finance, Technology, and other business teams to translate business needs into scalable Salesforce solutions.

The ideal candidate is a hands-on Salesforce expert who can independently administer and troubleshoot the platform, build and optimize automation, support Service Cloud and case management processes, maintain integrations and data quality, and continually improve the user experience.

This individual should be comfortable inheriting an active Salesforce environment, understanding existing automation and dependencies, identifying opportunities to simplify or improve processes, and making thoughtful changes without disrupting business operations.

• Serve as the primary day-to-day administrator and subject matter expert for G10's Salesforce environment.
• Manage users, roles, permission sets, queues, sharing, record types, page layouts, Lightning Record Pages, Dynamic Forms, validation rules, and other platform configuration.
• Maintain platform security, user access, data integrity, and overall system health.
• Monitor Salesforce functionality and proactively identify opportunities to improve performance, usability, scalability, and adoption.
• Troubleshoot platform issues and identify root causes rather than relying solely on temporary workarounds.
• Maintain documentation of Salesforce configuration, automation, dependencies, business processes, and administrative procedures.

• Own and continuously improve G10's Salesforce Service Cloud environment.
• Configure and maintain Cases, Email-to-Case, queues, assignment logic, routing, escalation processes, and notifications.
• Manage Entitlements, Milestones, Business Hours, and SLA tracking.
• Support both merchant-facing and internal operational case workflows.
• Design scalable routing and ownership logic based on business requirements such as request type, warehouse, team, merchant, or other operational criteria.
• Improve the agent experience by ensuring relevant information is easy to access while reducing unnecessary fields, clicks, and manual processes.

• Design, build, maintain, and troubleshoot Salesforce Flow automation, including Record-Triggered, Screen, Scheduled, and Autolaunched Flows.
• Evaluate existing automation before creating new processes to minimize duplication and unnecessary technical complexity.
• Understand Salesforce order of execution and troubleshoot automation conflicts, recursion, timing issues, and unexpected system behavior.
• Use a declarative-first approach while recognizing when Apex, integrations, or development support may be more appropriate.
• Review and understand existing Apex classes, triggers, and test classes sufficiently to troubleshoot issues and partner effectively with development resources.
• Build scalable solutions that avoid unnecessary hard-coding of individual users, teams, warehouse locations, or business rules.

• Partner directly with business stakeholders to understand operational challenges and translate requirements into Salesforce solutions.
• Conduct process discovery to understand how work is performed before designing or modifying Salesforce functionality.
• Recommend alternative approaches when requested solutions may introduce unnecessary complexity or long-term maintenance challenges.
• Identify opportunities to reduce manual work and move appropriate processes currently managed through email, spreadsheets, or other systems into Salesforce.
• Support continued development of Salesforce as a central operational platform for G10.
• Balance immediate business needs with long-term platform scalability and maintainability.

• Support Salesforce integrations with G10's WMS, ERP, data warehouse, reporting tools, and other operational platforms.
• Partner with internal and external technical resources on API-based integrations and data movement between Salesforce and other systems.
• Understand system-of-record ownership, field mappings, integration dependencies, and data synchronization requirements.
• Troubleshoot integration issues and help determine whether problems originate within Salesforce or an external system.
• Support data…