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Job Description & How to Apply Below
Acumen, established in 2008 under the Sannam S4 Group umbrella, is a premier internationalisation partner for educational institutions worldwide. Originating in India, we have expanded our services across Asia, North America, and beyond, providing comprehensive support to universities and organisations embarking on their global journeys.
Our Mission and Approach
Driven by research and rich data insights, Acumen offers innovative solutions tailored to the unique needs of each partner. Our end-to-end services empower educational institutions to establish and enhance their international presence, ensuring they receive trusted guidance and expertise at every step.
Global Reach and Services
With a strong presence in India, South and Southeast Asia, and North America, Acumen delivers excellence in education consulting, advisory, and implementation. Our services include in-country representation, high school engagement, agent management, enrollment services, and strategic consulting, all designed to help institutions thrive in today's competitive international education landscape.
Our Team and Values
Our diverse team of over 300 professionals, with a 70% female representation, embodies our core values:
Collaboration, Agility, Impact, Empowerment, and Integrity. This commitment to diversity and inclusion fosters a dynamic and supportive environment, enabling us to deliver impactful solutions to our partners.
Why Choose Acumen
Our unique understanding of the education sector, combined with a people-first approach and student-focused insights, has made us an invaluable partner for educational institutions globally. We prioritise your needs, offering practitioner-led expertise and end-to-end support without taking commissions or selling services directly to students, ensuring our focus remains solely on enhancing your institution's success.
Partner with Acumen to navigate the complexities of international education and achieve sustainable growth in the global arena.
The Opportunity
We are seeking a motivated and target-driven conversion specialist to join Acumen's Japan B2C vertical. You will be the first human touchpoint for thousands of students who are considering studying in Japan. Your core mission is to reach every lead generated from digital campaigns, education fairs, social media, and partner referrals - assess their intent and eligibility through a structured conversation and seamlessly connect high-potential prospects to a senior counsellor for conversion.
This role sits at the critical top-of-funnel stage. The quality of your calls, your ability to build instant rapport, your persuasion skills, and the accuracy of your CRM records will directly determine how many students successfully begin their Japan journey with Acumen.
Role Summary :
Key Responsibilities
Student Engagement & Conversion
Conduct structured phone consultations with prospective students to understand their academic background, study goals, preferred course level and timeline.
Provide accurate and up-to-date information Japan universities, language school pathways, programme offerings, scholarship options (including MEXT) and eligibility criteria.
Handle student/parent queries related to admissions processes, application requirements, visa types, and Acumen's policies with clarity and confidence.
Build strong rapport with students/parents through empathetic, personalised conversations and ensure consistent follow-ups (call → Whats App → email) to keep prospects engaged and moving down the funnel.
Apply persuasion and negotiation skills to convert leads at different stages - from cold enquiry through to confirmed counselling appointment.
Admissions Operations & Application Screening
Perform initial screening of student profiles, including eligibility checks against programme and visa requirements.
Support academic and compliance verification in line with Japanese university requirements and Indian student visa requirements.
Process applications and document requests within defined timelines and service-level agreements (SLAs).
Ensure strict adherence to Acumen's admissions protocols, standard operating procedures (SOPs), and compliance…
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