Website Manager

We are looking for a Website Product Manager – Frontend who will own the  look, feel, and performance of our website/App . This role is responsible for managing the  frontend user experience, content strategy, feature launches, personalization, and A/B testing  with a strong focus on driving engagement and conversion.
Core Responsibilities
Frontend Product Ownership
Define and own the website/App frontend roadmap aligned with business goals.
Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.
Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.
Content & Creative Strategy
Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.
Own the content calendar to ensure timely execution of campaigns.
Feature Launches & Experimentation
Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
Track outcomes of experiments and scale successful initiatives.
Performance Tracking & Insights
Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
Build performance dashboards and deliver actionable insights to leadership.
Continuously improve frontend performance and user experience based on data and testing outcomes.