Web Analytics Developer

Title:

Web Analytics Developer

Location:

Remote
Duration: 6+ Months

We are seeking an experienced Tag Implementation Specialist with strong expertise in Tealium, mParticle, and Adobe platforms to join our Data Capture team. In this role, you will support the implementation, maintenance, and optimization of digital data collection across web and mobile ecosystems. You will collaborate with cross-functional partners to ensure accurate tracking, data quality, and seamless integration with downstream analytics and marketing platforms.
The ideal candidate has hands-on experience with tag management systems, mobile and web analytics, data validation, and marketing technology stacks. This role plays a key part in enabling data-driven decision-making, supporting customer journey insights, and enhancing digital experiences.

Primary Responsibilities
1. Tagging & Implementation (Tealium & mParticle)

• Assist in configuring, deploying, and maintaining tag implementations in Tealium iQ (Web) and mParticle(Mobile).

• Support setup, validation, and troubleshooting of tracking tags, events, rules, and data layers based on defined technical specifications.

• Conduct thorough QA and end-to-end validation across development, staging, and production environments to ensure data integrity.

• Perform mobile app analytics validation using tools such as Firebase Debug View, Charles Proxy, Proxyman, and device simulators (iOS & Android).
2. Adobe Analytics & CJA Support

• Assist with Adobe Analytics (AA) and Adobe Experience Platform (AEP) setup, schema configuration, and data ingestion workflows.

• Support Customer Journey Analytics (CJA) reporting, dashboard creation, and cross-channel data validation.

• Help configure and validate Adobe Analytics variables (events, eVars, props) and ensure accurate tracking via Tealium and mParticle integrations.

• Assist with Adobe Target tagging to support A/B and multivariate testing.
3. Cross-Functional Collaboration

• Work closely with product owners, developers, analysts, and onsite tagging specialists to translate business requirements into technical tracking solutions.

• Ensure accurate implementation of data layer updates and seamless deployment of tags across web and mobile applications.
4. Documentation, Governance & Compliance

• Maintain detailed documentation for tagging requirements, test plans, and validation results.

• Support data governance, privacy, and compliance efforts including GDPR, CCPA, and consent management requirements.

• Regularly audit tagging and data integrations to identify gaps, optimization opportunities, and process improvements.
5. Continuous Improvement

• Stay current with platform updates, best practices, and new features across Tealium, mParticle, Adobe Analytics, and related technologies.

• Proactively share knowledge with the team and contribute to improving internal processes.

• Participate in agile ceremonies and use tools like Jira and Git to manage tagging requirements and workflows.

EoE