GTM Growth Manager

Job Location - Sector 44, Gurugram
Salary - upto 8

LPA + ESOPs

About Ostello

Ostello is building a live learning marketplace where students can discover, evaluate, and learn from the right educators through instant live sessions, trials, and long-term courses.

Our mission is to make quality education accessible, outcome-driven, and transparent by combining live learning, marketplace discovery, and technology.

We are early, fast-moving, and building from the ground up.

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Role Overview
- We are looking for a Growth Marketing Lead who will own growth end-to-end and act like a venture owner.

This is not a narrow marketing role. You will be responsible for driving users, revenue, conversion, retention, and experimentation across the entire Ostello ecosystem.

You will work directly with founders and own the growth of the business like it’s your own.

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What You’ll Own (End-to-End)
- 1. Overall Growth & Revenue Ownership

• Own end-to-end growth of Ostello — from user acquisition to revenue

• Build and execute the growth roadmap for the venture

• Take full responsibility for growth numbers, not just campaigns

• Think and act like a business owner, not just a marketer

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2. User Acquisition (Paid + Organic)

• Drive user acquisition across:

• Meta, Google, You Tube, Influencers

• App installs and web traffic

• Optimize CAC while scaling volume

• Own full funnel: ad → landing → app → payment

• Build repeatable and scalable acquisition systems

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3. Marketplace & Demand Growth

• Grow demand for:

• Instant live sessions

• Trial classes

• Paid courses

• Work closely with educators to improve:

• Discovery

• Conversion

• Booking & payments

• Balance student demand and educator supply

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4. Funnel, Conversion & Retention

• Improve conversion across:

• Signup → session booking

• Session → payment

• Trial → repeat purchase

• Identify drop-offs and fix them with product, content, or pricing

• Own retention, repeat usage, and LTV growth

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5. Pricing, Offers & Monetization

• Design and test:

• Trial pricing (₹29 / ₹49 / ₹99)

• Session pricing

• Subscription or bundle models

• Own revenue experiments and monetization strategy

• Balance growth, affordability, and margins

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6. Experimentation & Data

• Build a strong experimentation culture

• Run weekly experiments across:

• Ads

• Creatives

• Pricing

• Landing pages

• App flows

• Track metrics like:

• CAC, LTV, conversion, ARPU

• Use data to make fast decisions

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7. Cross-Functional Leadership

• Work closely with:

• Product & tech teams

• Educator success

• Sales & support

• Translate growth insights into product improvements

• Act as the bridge between business, product, and marketing

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8. Team & Process Building

• Build the growth function from scratch

• Hire and manage performance marketers, analysts, or agencies

• Set growth processes, dashboards, and weekly reviews

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Who Should Apply

Must-Have

• Strong experience in growth marketing or revenue growth

• Experience scaling consumer apps or marketplaces

• Clear understanding of funnels, unit economics, and trade-offs

• High ownership mindset; comfortable with ambiguity

• Ability to execute and strategize at the same time

Good to Have

• Edtech, marketplace, or consumer tech experience

• Experience in early-stage startups

• Product-led growth exposure

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Why Join Ostello

• Opportunity to own and grow a venture end-to-end

• Direct impact on business, product, and revenue

• Work closely with founders on real decisions

• Build something meaningful in education at scale